Analyst

13 Minutes ago • Upto 2 Years

Job Summary

Job Description

The Marketing Measurement & Optimization Analyst will be responsible for analyzing marketing data and providing insights to improve marketing performance. They will need to be proficient in data manipulation and visualization tools like R, Python, SQL, Tableau, or Power BI. The role involves understanding marketing channels, performance metrics, and conversion funnels. The analyst will work with large datasets, perform data quality assurance, and data manipulation tasks, like joins, merges, aggregation, and segregation. The candidate will also be expected to be familiar with Media Mix Modeling, Multi-Touch Attribution, panel data analysis, and Data Science workflows. Good communication skills are also needed for this role.
Must have:
  • Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field
  • Proven 0-2 years of experience in a similar role
  • Strong problem-solving skills
  • Excellent communication skills

Job Details

Marketing Measurement & Optimization Analyst

Job Description:

Qualifications:

      Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related field.

      Proven 0-2 years of experience in a similar role.

      Strong problem-solving skills.

      Excellent communication skills.

 

Skills:

      Proficiency in R (tidyverse, plotly/ggplot2), or Python (pandas, numpy), for data manipulation and visualization, and SQL (joins, aggregation, analytics functions) for data handling.

      Ability to understand marketing data and perform statistical tests.

      Knowledge of data visualization tools such as Tableau or Power BI.

 

Responsibilities:

      Familiar with Media Mix Modelling, Multi-Touch Attribution.

      Knowledge of panel data and its analysis.

      Understand of Data Science workflow.

      Familiarity with marketing channels, performance & effectiveness metrics, and conversion funnel.

      Work with large data and performing data QA & manipulation tasks such as joins/merge, aggregation & segregation, append.

Location:

Pune

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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About The Company

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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