Campaign Coordinator

Betsson Group is looking for a Campaign Coordinator to join our team and drive the execution of promotional plans for StarCasino.it.

Your Role

As a Campaign Coordinator, you will:

• Execute promotional plans, ensuring high-quality delivery and optimal user experience.
• Monitor campaign data, analyze results, and suggest improvements to enhance CRM effectiveness.
• Assist the Senior Gaming & CRM Manager in developing impactful promotions and communications.
• Collaborate with Gaming teams to create locally relevant campaigns for player retention and acquisition.
• Manage promotional content, banner planning, newsletters, and other digital materials.
• Utilize CRM tools to coordinate a multi-channel communication strategy.
• Continuously evaluate and optimize campaigns for efficiency and engagement.
• Build and automate lifecycle communications to reduce churn and enhance player engagement.
• Organize segmentation lists for campaign execution.
• Write and set up CRM communications across the customer lifecycle.
• Test user journeys and the quality of CRM campaigns.
• Support the Gaming team in testing campaigns and game features.
• Act as a direct point of escalation for Customer Service.
• Conduct competitor analysis to identify market opportunities.

What We’re Looking For

• 2+ years of experience in online gaming
• 1+ year of experience in CRM
• Italian mother tongue with proficiency in English
• Strong Excel and Microsoft Office skills
• Passion for sports and casino gaming
• Solid understanding of the Italian market

If you're interested in creating engaging campaigns and enhancing the player experience, we would love to hear from you.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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