Content Manager

Let’s Start with The Role

The Content Manager will plan and execute the brand’s content strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams.

This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey and its alignment across our communication channels, as well as ensuring the successful localization and contributing to the successful fulfillment of all content-related requirements throughout the organization.

  As a Content Manager, you will:

• Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;
• Utilize all applicable content formats to share a unique content experience to members and partners;
• Provide writing, editing and proofreading support for ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;
• Contact external partners (journalists, bloggers, influencers, etc.) with content distribution requests;
• Establish and develop good relationships with external partners;
• Monitor and report on published content;
• Work with local and International Marketing and Product teams;
• Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;
• Data/info mining for rich/interactive content creation (stats/infographics, videos, trivia);
• Monitor competition;
• Upload and schedule content across social media platforms in line with the editorial calendar;
• Support ad hoc social media content needs and campaign rollouts as required;
• Act proactively on new ideas on content formats and distribution.

What you will bring:

• Degree in Marketing/ Communications/ Media or other relevant fields;
• Excellent English skills (verbal & written);
• Min. 3 years of agency/marketing experience;
• Ideally, have a background in sports betting content creation and/or experience in sports/online sports editorial;
• Strong understanding of digital/online technology and its application;
• Experience in content management systems (CMS) and SEO practices;
• Adeptness in working in a fast-paced environment;
• Self-motivated, flexible and a team player.