Content Marketing Manager

1 Day ago • All levels

Job Summary

Job Description

As the Content Marketing Manager at Storyteq, you will be the central owner of the brand and content production, inspiring, guiding, and retaining customers. You will create exceptional content that marketing executives will continuously read and watch. This includes refining the brand and tone of voice, developing and overseeing marketing strategies and campaigns, owning organic channels, co-working with the demand generation team on paid channels, building a content production roadmap, and guiding a team of content creators. You'll also measure and improve content performance using analytics tools. The role is hybrid, located in the Netherlands, and involves partnering with top brands like Heineken and BMW. You will be responsible for producing high-quality content for different stages of the funnel and possess a solid understanding of Top of Funnel (ToFu) awareness marketing tactics.
Must have:
  • Refine brand and tone of voice.
  • Develop and implement marketing strategies and campaigns.
  • Manage organic channels.
  • Collaborate with demand generation team on paid channels.
  • Build content production roadmap.
  • Guide content creators (writers, designers, editors).
  • Understand Top of Funnel (ToFu) awareness marketing tactics.
  • Measure and improve content performance.

Job Details

This is a hybrid role, and you are expected to be based in the NL

Hi, we are Storyteq! 👋🏼

At Storyteq, our mission is to empower creative and marketing teams at top brands to scale their creative production and deliver engaging, on-brand campaigns across every market and channel faster. We’re revolutionising the way marketers and production teams create, manage, and activate content. 

Recognised as a Leader in the 2024 Magic Quadrant for Content Marketing Platforms—for the second consecutive year—we partner with leading brands such as Heineken, BMW, Asos, Sky, McDonald’s, Renault, and Beiersdorf to transform their creative processes and drive impactful business outcomes. 

Storyteq is part of Inspired Thinking Group (ITG), a global team of over 1,600 professionals. Together, we help brands extend their hero creative concepts across channels efficiently and effectively by leveraging data-driven insights and cutting-edge technology to create high-performing campaigns. 

About the job

In the rapidly changing digital marketing environment, we want to enable our clients to be at the top of their game. This role will be at the heart of this effort. As Content Marketing Manager, you will act as the central owner of our brand and content production machine that will inspire, guide and retain our customers. Ultimately you will create exceptional content that marketing executives will read and watch continuously.

How you’ll add value:

  • You will, together with your team, refine our brand and tone of voice.
  • You will be developing, implementing, and overseeing marketing strategies and campaigns.
  • You will be owning our organic channels.
  • You will be co-working with our demand generation team on paid channels.
  • You will build a content production roadmap to unlock increased customer engagement.
  • You will guide a group of (freelance ĂĄnd inhouse) content writers, graphic designers and video editors who will be producing blogs, case studies, podcasts and videos. Together with the team you will produce high-quality content for different stages of the funnel.
  • You have a solid understanding of Top of Funnel (ToFu) awareness marketing tactics.
  • You will measure and improve content performance. Create reports leveraging Google Analytics, HubSpot, LinkedIn, Meta and Youtube analytics tools.

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About The Company

Storyteq helps creative leads and marketing teams in top global brands to scale their creative production so they can improve their creative workflows, stay on-brand, and go-to-market faster. Use our self-serve platform to quickly scale creative production by making elements of a video, banner, or static ad dynamic or ‘swappable’, such as the text field, scenes, products, or Calls to Action, enabling high-speed ad personalization and enhancing Dynamic Creative Optimization opportunities. Brands like Heineken, AON, and Mentos work with tailor-made templates every day to create, scale, and deliver creative assets in infinite variations and formats.

(Remote)

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Amsterdam, North Holland, Netherlands (Hybrid)

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