Digital Marketing Specialist
Job Summary
Job Description
This role focuses on end-to-end campaign conceptualization, execution, and performance reporting across multiple paid and owned channels including Search, Paid Social, and Email. The primary objective is driving user acquisition and revenue with a positive ROI. Responsibilities include planning and executing performance marketing campaigns, managing paid media activities on platforms like Google Ads, Meta Ads, and TikTok Ads, developing and implementing email marketing strategies, conducting A/B testing, and analyzing campaign performance metrics. The role requires collaboration with internal teams to align marketing strategies with business objectives.
Must have:
- 1-3 years of performance marketing experience.
- Proficiency in managing campaigns on Google Ads, Meta Ads, and TikTok Ads.
- Experience with email marketing platforms and push notification tools.
- Strong analytical skills and data-driven decision-making abilities.
- Bachelor's degree in Marketing or related field.
Good to have:
- Familiarity with Google Analytics and Google Data/Looker Studio.
Perks:
- Wellness Boost
- Customized Benefits
- Growth Opportunities
- Skill Development
- Volunteer Time Off
- Family Support
6 skills required
Job Details
What We Do
About the Role: This role sits within the Digital Marketing Team, specifically within the B2C function which focuses on end-to-end campaign conceptualisation, execution and performance reporting across multiple paid and owned channels including but not limited to Search, Paid Social, Email, etc. in various markets across the globe with the primary objective of driving user acquisition and revenue at a positive ROI. This role will work closely alongside the Consumer marketing team, and you will report to the Performance Marketing Manager.
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
Responsibilities:
- Plan and execute performance marketing campaigns to drive new user acquisition profitably.
- Manage day-to-day paid media activities across platforms such as Google Ads, Meta Ads, and TikTok Ads.
- Develop and implement email marketing and push notification strategies to enhance user engagement.
- Conduct A/B testing and other experiments to optimize campaign performance.
- Monitor and analyze campaign performance metrics, providing actionable insights.
- Stay abreast of industry trends and emerging channels to identify new growth opportunities.
- Collaborate with internal teams to align marketing strategies with business objectives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-3 years of hands-on experience in performance marketing, preferably within the consumer tech or eCommerce sectors.
- Proficiency in managing campaigns on Google Ads, Meta Ads, and TikTok Ads.
- Experience with email marketing platforms and push notification tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with Google Analytics and Google Data/Looker Studio is a plus.
- Excellent attention to detail and a proactive, experimental mindset.
- Fluent in English, both written and verbal.
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
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