Digital Marketing Manager

2 Months ago • 1-3 Years • Digital Marketing

Job Summary

Job Description

The Digital Marketing Manager will be responsible for implementing and managing the YouVersion digital marketing regional strategy. This includes driving user acquisition and brand awareness through a multi-channel approach. The role involves creating and executing digital marketing strategies, including paid user acquisition through various channels and organic marketing strategies such as app store optimization (ASO). The manager will also lead and mentor a team, collaborate with other teams, and analyze performance trends to optimize campaigns. They will report on key marketing initiative results and market condition analysis, as well as marketing spend return on investment.
Must have:
  • Develop and implement digital marketing strategies.
  • Drive user acquisition and brand awareness.
  • Manage paid user acquisition campaigns.
  • Lead organic marketing strategies (ASO).
  • Provide leadership and guidance to a team.
  • Collaborate with multiple teams.
  • Analyze performance trends.
  • Report on key marketing initiative results.
  • Report on marketing spend ROI.
Perks:
  • Paid parental leave.
  • Generous employer-paid leave.
  • Medical, Dental, and Vision insurance.
  • Life insurance.
  • Short-Term and Long-Term disability coverage.
  • Wellness and mental health benefits.
  • 401(k) retirement plan.
  • $160 annually in development dollars.
  • Casual dress and work environment.

Job Details

The YouVersion Regional Digital Marketing Manager is primarily responsible for implementing and managing the YouVersion digital marketing regional strategy, working alongside the Director of Digital Marketing, to drive regional user acquisition and brand awareness using a multi-channel approach in paid and strategic organic activities. The YouVersion Regional Digital Marketing Manager utilizes their skills to deliver digital marketing strategies that align with the direction of their team to further Life.Church’s mission and to reach people for Christ. YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online. We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day. What You’ll Do
  • Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities that lead to installs, product usage, and brand awareness across all products, app languages, and segments.
  • Create monthly plans to drive traffic through paid user acquisition through various channels such as Apple’s App Store, Google’s universal ad campaigns, and third-party ad networks.
  • Develop and lead organic marketing strategies to meet top-of-funnel objectives, primarily app store optimization(ASO).
  • Provide leadership and foster partnerships to drive YouVersion Marketing impact.
  • Supervise, mentor, and guide the Digital Marketing Specialists to ensure alignment with the overall marketing strategy and organizational goals.
  • Collaborate with multiple YouVersion teams to develop specific campaign assets and align on roadmap and marketing needs to maximize opportunities that lead to the best inbound marketing strategy.
  • Collaborate with key strategic partners to expand the YouVersion marketing reach through shared install-based activities and initiatives.
  • Evaluate performance trends that act proactively to increase market segment by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
  • Regularly evaluate platforms and ad networks.
  • Stay current with emerging opportunities in the digital marketing world.
  • Report on key marketing initiative results and market condition analysis.
  • Report to leadership on marketing spend return on investment, including cost, reach, and quality.
  • Report on knowledge of current market conditions that affect digital marketing.
Skills Needed to Succeed
  • Ability to self-motivate, make independent decisions, and solve problems with innovation.
  • Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
  • Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
  • Effective at process and organizational management to coordinate, structure, and provide vision to projects.
  • Strong leadership skills and understanding of developing and guiding others.
  • High School Diploma or GED.
  • 1-3 years of related work experience.
Benefits We Offer Paid parental leave, including maternity, paternity, and adoption leave. Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons. Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health. Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase. Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members. Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health. Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment! $160 annually in development dollars for team members to invest in their professional growth. Casual dress and work environment. And much more! Our Beliefs, Culture, and Commitment to Diversity At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church. Learn more about what we believe at Life.Church. While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page. All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.

Similar Jobs

Motorola solutions - Field Engineer

Motorola solutions

Algiers Province, Algeria (On-Site)
2 Months ago
Coda - Senior/Staff Software Engineer (Relocation to Bangkok)

Coda

Bengaluru, Karnataka, India (Hybrid)
7 Months ago
Litmus - Strategic Business Development Representative

Litmus

Toronto, Ontario, Canada (On-Site)
2 Months ago
PwC - ETIC, Cloud Solution Architect (Multi-Cloud, DevOps Focus) - Senior Manager

PwC

Cairo, Cairo Governorate, Egypt (On-Site)
8 Months ago
bytedance - Automotive Industry Product Sales - Hong Kong

bytedance

(On-Site)
3 Months ago
Octopus - Junior Digital Marketer

Octopus

United Kingdom (Remote)
1 Month ago
IGN - Digital Marketing Manager

IGN

Los Angeles, California, United States (Remote)
3 Weeks ago
Internet Brands - Marketing Content & SEO Specialist

Internet Brands

Chicago, Illinois, United States (On-Site)
1 Month ago
Oliver Agency - Creative Content Strategist

Oliver Agency

Mumbai, Maharashtra, India (On-Site)
4 Days ago
Vigaet - Internship/Freelance-Search Engine Optimization Expert

Vigaet

Bengaluru, Karnataka, India (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Fire Hose Games - Marketing Director

Fire Hose Games

Boston, Massachusetts, United States (Remote)
1 Year ago
Wolters Kluwer - Consultant, Legal Invoice Review

Wolters Kluwer

Kennesaw, Georgia, United States (Hybrid)
4 Days ago
Kwalee - Game Artist

Kwalee

Royal Leamington Spa, England, United Kingdom (On-Site)
3 Months ago
bytedance - RD Lead

bytedance

Singapore (On-Site)
8 Months ago
Nice - Senior Software Engineer (Java, Angular)

Nice

Pune, Maharashtra, India (Hybrid)
1 Week ago
Penumbrainc - Senior Manufacturing Engineer

Penumbrainc

Alameda, California, United States (On-Site)
1 Week ago
bytedance - Senior Product Operations Advocate - R&D Tools Direction

bytedance

San Jose, California, United States (On-Site)
6 Months ago
Zones - Inside Solutions Architect - UC & Collaboration

Zones

Islamabad, Islamabad Capital Territory, Pakistan (On-Site)
2 Weeks ago
Mendix - Product Analyst

Mendix

Rotterdam, South Holland, Netherlands (Hybrid)
2 Weeks ago
luxsoft - Cloud Data Engineer

luxsoft

Sydney, New South Wales, Australia (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Edmond, Oklahoma, United States

bytedance - Senior/Tech Lead Network Software Development Engineer, Switch - San Jose

bytedance

San Jose, California, United States (On-Site)
8 Months ago
Landor - Design Director, 3D

Landor

New York, United States (Hybrid)
6 Days ago
Apple - System Power and Performance Engineer

Apple

Seattle, Washington, United States (On-Site)
1 Month ago
1000heads - Senior Insights Manager, Social Media

1000heads

Miami, Florida, United States (On-Site)
3 Years ago
Rockstar Games - Graphics Programmer

Rockstar Games

Carlsbad, California, United States (On-Site)
9 Months ago
2K - Director, Engineering - SDS Tech

2K

Moorpark, California, United States (Hybrid)
1 Month ago
Qualcomm - Senior Camera Engineer

Qualcomm

Austin, Texas, United States (On-Site)
3 Weeks ago
Catina - Data Scientist, Recommendations and Personalization

Catina

San Francisco, California, United States (Hybrid)
2 Months ago
Kavalirio - ServiceNow Developer

Kavalirio

Herndon, Virginia, United States (On-Site)
2 Months ago
Blinkhealth - Certified Pharmacy Technician - Data Entry

Blinkhealth

Boise, Idaho, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Digital Marketing Jobs

Frigate games - Digital Marketing Executive

Frigate games

Hyderabad, Telangana, India (On-Site)
3 Weeks ago
Nagarro - Senior Analyst ,Search Engine Optimization

Nagarro

Cebu City, Central Visayas, Philippines (On-Site)
8 Months ago
Lionsgate - Coordinator, Digital Marketing

Lionsgate

Santa Monica, California, United States (On-Site)
2 Months ago
OAO India - Digital Marketing Executive

OAO India

Pune, Maharashtra, India (Remote)
2 Years ago
Mindtickle - Director Demand Generation - Digital Marketing

Mindtickle

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Sony Pictures Entertainment - Sr Coordinator, Global Brand Digital Marketing

Sony Pictures Entertainment

Culver City, California, United States (Hybrid)
1 Month ago
Blazesoft - SEO Editor (Remote)

Blazesoft

(Remote)
3 Months ago
Mattel Inc - Paralegal - Advertising, Marketing & Digital

Mattel Inc

El Segundo, California, United States (On-Site)
2 Months ago
Crunchyroll - Contract Specialist, Content

Crunchyroll

Culver City, California, United States (On-Site)
5 Months ago
WebFX - Internet Marketing Account Strategist (Local SEO)

WebFX

Georgetown, Texas, United States (On-Site)
8 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Kansas City, Missouri, United States (Remote)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

View All Jobs

Get notified when new jobs are added by lifechruh

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug