Strategic Account Director

Description

We are seeking an experienced and driven Senior Strategic Account Director to lead the expansion of existing business relationships and increase Storyteq’s market reach. This role is focused on nurturing long-term partnerships, identifying new business opportunities within current accounts, and contributing to the strategic growth of the company. The ideal candidate will possess a deep understanding of client needs, a passion for delivering innovative solutions, and a proven track record in account growth and strategic sales.

Key Responsibilities:

1. Client Relationship Management

• Serve as the primary point of contact for key strategic accounts, ensuring strong, long-lasting client relationships.
• Work closely with clients to understand their business objectives and challenges, tailoring Storyteq’s solutions to meet their needs.
• Continuously assess the value delivered to clients, identifying opportunities to further drive success and deepen partnerships.

2. Business Expansion

• Proactively identify and develop opportunities for account growth, including upselling, cross-selling, and increasing contract value.
• Lead conversations with senior client stakeholders to identify new areas for collaboration, driving expansion across different business units or geographies
• Work with clients to align Storyteq’s capabilities with evolving marketing needs, ensuring alignment with business objectives and future trends.

3. Strategic Sales Leadership

• Develop and execute account strategies that align with client goals, leveraging Storyteq’s technology and services to create high-impact solutions.
• Lead the end-to-end sales process for existing clients, from opportunity identification to negotiation and close.
• Collaborate with internal teams (marketing, product, customer success) to ensure seamless service delivery and the realisation of client expectations.

4. Market Intelligence & Thought Leadership

• Stay ahead of industry trends and competitive landscape to identify new market opportunities and potential threats.
• Act as a thought leader within client organisations, providing strategic insights on the future of digital content, marketing automation, and personalisation.
• Share knowledge internally to help refine Storyteq’s offerings and approach to market.

5. Metrics & Reporting

• Regularly track, report, and measure the success of account strategies, ensuring KPIs are met or exceeded.
• Provide timely updates to leadership on account health, pipeline progression, and growth opportunities.

Requirements

1. Experience:

• 7+ years of experience in a strategic sales, account management, or business development role, preferably within a SaaS, tech, or digital marketing environment.
• Proven success in expanding and growing key accounts, with a track record of meeting or exceeding revenue targets.
• Strong knowledge of digital content creation, marketing automation, and the broader digital marketing ecosystem.

2. Skills:

• Exceptional relationship-building skills, with the ability to engage senior-level stakeholders and decision-makers.
• Strong strategic thinking and problem-solving capabilities, with a customer-centric approach.
• Excellent communication, negotiation, and presentation skills.
• Ability to navigate complex, multi-stakeholder environments and drive consensus on business goals.
• High level of comfort with CRM tools (Salesforce, HubSpot, etc.) and reporting platforms.

3. Education:

• Bachelor’s degree in Business, Marketing, or a related field.