Conversion Rate Optimization Specialist

Description

It’s an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc. magazine’s Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies—and having fun along the way. 

We are looking for a Conversion Rate Optimization (CRO) Specialist to join our Digital Marketing and Website team in India, reporting to the website strategist. In this role, you will significantly impact the company's online performance and customer experience through strategic website improvement initiatives. You will work with the web strategist to develop and execute a comprehensive CRO strategy, focusing on user journey optimization, testing, and personalization enhancement that drives incremental leads and sales. In this role, You will also help craft the CRO program from the ground up and be a key player in an exciting transformation to a best-in-class website experience.

You’re the ideal candidate if you thrive when collaborating closely with strategist, designers, and developers,  You are driven by validating hypotheses and analyzing test outcomes, and you excel at documenting key findings and presenting successes in detail. 

 What you’ll do:  

• Conceive and conduct A/B, multi-variate, and personalization tests and other user improvement initiatives to validate hypotheses and drive continuous boosts in conversion rates and revenue
• Develop and execute a comprehensive CRO strategy together with the Web Strategist, focusing on UI/UX improvements, user journey optimization, and driving customer fulfillment, leads, and sales
• Collaborate with cross-functional teams including design, brand, content, and development teams, to implement CRO initiatives and website changes, ensuring alignment with business goals
• Provide regular reporting and insights on CRO performance metrics, test results, and actionable recommendations to key stakeholders
• Analyze website performance metrics, user behavior data, and customer feedback to identify new opportunities for improvement across digital experiences
• Create individual test synopsis reports, maintain comprehensive documentation, and manage an ambitious testing calendar that supports the broader demand generation goals
• Monitor industry trends and best practices in CRO techniques to stay ahead of the curve and maintain a competitive advantage
• Support broader team initiatives that center around website optimization and digital marketing efforts as needed, including website QA for large website launches, search engine optimization projects, demand generation campaign testing, etc.

• Direct experience with various digital testing tools including Optimizely, Visual Website Optimizer, Maximizer, CrazyEgg, Adobe Target, etc. and a strong understanding of UX/UI best practices
• Solid analytical skills with the ability to interpret data and make data-driven decisions, with knowledge of website KPIs, and proven success running testing programs that drive revenue goals or business level metrics
• Cross-departmental relationship management, with strong documentation and reporting skills
• 2+ years of proven experience in CRO, A/B testing, landing page optimization, user journey testing, and/or other experimentation methodologies and tools
• 2+ years of experience with UX/UI design and implementation of best practices to optimize website performance
• Experience with Google or Adobe Analytics
• Proficiency in Excel including Pivot Tables and Vlookups, etc. and the ability to analyze large sets of data

• After six months, you will…
• Craft a comprehensive conversion rate optimization strategy, aligning with overall business goals
• Create a robust testing methodology, following best practices to ensure statistical significance of outcomes
• Audit and prioritize testing opportunities and develop a detailed testing calendar to track ongoing and future tests
• After about a year, you will…
• Secure several successful testing outcomes, significantly driving business goals and enhancing website performance
• Broaden the scope of personalization testing to support and boost demand generation initiatives
• Establish yourself as an invaluable member of the digital marketing team, contributing to overall strategy and success