Growth Manager
Job Summary
Job Description
The Growth Manager will be responsible for developing and implementing the company's marketing and growth strategy, aligning it with overall business objectives. This includes creating and managing a multi-channel marketing plan encompassing digital marketing, PR, content creation, SEO/SEM, social media, and offline activation. The role involves tracking key metrics to measure marketing effectiveness and making necessary adjustments to meet goals. Furthermore, the Growth Manager will lead user communication efforts, ensuring clear and consistent messaging, and manage the entire user lifecycle process to drive growth of the user base. This position also entails preparing for regulatory compliance in marketing strategies.
Must have:
- Experience in Marketing/Growth in the Crypto industry
- Exceptional communication skills in English and French
- Strong interpersonal skills
- Entrepreneurship mentality
- A passion for crypto and digital assets
- Organized and experienced with project management or equivalent
Good to have:
- Relevant experience at a crypto exchange
- Ability to effectively communicate with local regulators, public agencies, and government representatives
- Global exposure and cross-culture mindset
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
3 skills required
Job Details
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
- Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objective.
- Develop and manage a multi-channel, integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activation.
- Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met.
- Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.
- Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base.
- Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations.
What We Look For In You
- Experience in Marketing/Growth in the Crypto industry.
- Exceptional communication skills in English and French.
- Strong interpersonal skills.
- Entrepreneurship mentality.
- A passion for crypto and digital assets.
- Organized and experienced with project management or equivalent.
Nice to Haves
- Relevant experience at a crypto exchange.
- Ability to effectively communicate with local regulators, public agencies, and government representatives.
- Global exposure and cross-culture mindset.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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