Head of Brand

3 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Head of Brand at Growe will develop and implement strategic brand marketing plans to enhance brand awareness and perception. Responsibilities include overseeing marketing campaigns across events and digital channels, managing the brand team with clear objectives and KPIs, managing budgets effectively, creating KPIs for affiliate brand promotion, collaborating with the acquisition department, and researching new brand activation campaigns. The ideal candidate will have at least 5 years of brand marketing experience, including 1+ year in a lead or head role, proven brand growth results, experience in new market entry, and advanced English skills. Affiliate marketing experience is a plus. The role requires strategic thinking, analytical skills, excellent communication, problem-solving abilities, self-organization, and teamwork.
Must have:
  • 5+ years Brand Marketing exp.
  • 1+ year Lead/Head experience
  • Proven brand growth results
  • New market entry experience
  • Advanced English
  • Strategic & creative thinking
  • Strong analytical & communication skills
Good to have:
  • Affiliate marketing experience

Job Details

Growe welcomes those who are excited to:
  • Develop and implement strategic vision of brand marketing plans to enhance brand awareness and perception;

  • Oversee the planning, execution, and optimization of brand marketing campaigns across events and all digital activities;

  • Manage Brand Team and control their effectiveness with clear objectives & key results that align with the company's goals, values and tactical/strategic vision for brand activities;

  • Manage brand marketing budgets effectively, allocating resources to different initiatives and channels based on their potential for driving brand growth and impact;

  • Create KPI of affiliate brand promotion and evaluate the effectiveness of affiliate brand activities;

  • Collaborate cross-functionally with the acquisition department to ensure alignment and integration of brand messaging and values across Growe Partners;

  • Research opportunities for new brand activation campaigns and stay up-to-date on industry trends & news.

We need your professional experience:
  • At least 5 years of experience in Brand Marketing;

  • Over 1 year of experience in Lead or Head positions;

  • Experience in building brand strategies and proven brand growth results;

  • Experience in entering new markets and building brand awareness;

  • Experience with the affiliate marketing (would be a plus);

  • Advanced English.

We appreciate if you have those personal features:
  • Strategic, out of the box and creative thinking;

  • Profound analytical skills, attention to details;

  • Excellent communication (incl. intercultural) and presentation skills;

  • Problem-solving skills, multitasking;

  • Self-organized and proactive;

  • Team player skills.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.


We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.


Check out our vacancies and join our growing team of opportunities unlockers.


Let's grow together!

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