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Head of Creative

New York, United States (Hybrid)

Head of Creative

2 Weeks ago • 10 Years + • Marketing

About the job

Summary_{By Outscal}

4 skills required for this role

Boost these skills to join the top 1% applicants for this job

Must have:

Creative Team Lead
D2C Experience
Marketing Metrics
Brand Building

Good to have:

Sports/Health/Lifestyle
Global Team Lead
Localization Expertise
Freelancer Network

Perks:

Team Growth Focus
Innovation Driven

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At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.

We’re seeking a visionary and inspiring Head of Creative at WHOOP to lead a multidisciplinary creative team across copy, design, and video. This role will be the driving force behind our best-in-class brand, delivering equally on high-visibility advertising campaigns that generate heat and awareness, as well as the day-to-day needs of our marketing channels. You are equal parts creative and strategic, low ego and high impact, and visionary and executional. We’re excited to add a leader to magnify the work of an incredible team.

RESPONSIBILITIES:

Articulate a clear creative vision that aligns with the brand and company goals – and lead the team to deliver upon it in every touch point
Champion creative excellence and elevate the team’s output by maintaining a high bar of excellence
Lead the creative process from concept to execution, understanding how to balance creative output with best practices and business needs
Deliver razor sharp creative thinking and creative strategy, challenging briefs and executions in pursuit of the best solution
Inspire, mentor, and develop team talent and team culture. You’re a coach at heart and champion team growth at every turn.
Possess a deep understanding of key marketing metrics and an understanding of how to evaluate creative performance against it
Be a cultural leader who collaborates cross functionally in the Marketing org and beyond to help everyone become a true steward of the brand
Relentlessly pursue brand standards and consistency across messaging, visual identity, tone, and storytelling
Drive innovation and experimentation, exploring new tools, formats, executions, and techniques in a constant pursuit of better
Collaborate with leadership to understand business needs and objectives, and our customer target to inform our creative direction
Bring a deep network of external freelancers, partners, and agencies to the table to serve as an extension of our team and support our output
Manage a creative budget, finding efficiencies and optimal resource management
Oversee campaigns from concept to execution, helping manage the end-to-end production process

QUALIFICATIONS:

10+ years experience leading diverse global creative teams including designers, copywriters, videographers, and editors. Direct experience in D2C, sports, health, and lifestyle preferred.
Proven experience marrying the quantitative with the creative, using results to drive creative outcomes
High-performing manager with experience building high-functioning, multi-disciplinary global teams
Proficiency in design tools and well-versed in all marketing platforms
Background localizing creative work and executions to support local market needs
Moves quickly and intentionally and carries oneself with no ego
A passion for building a generational brand

This role is ideally based in the WHOOP office located in Boston, MA, but we will also consider candidates based in New York, NY. The successful candidate must be prepared to work out of one of those two locations.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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