Head of Data, Measurement and Analytics, Apps Vertical
Job Summary
Job Description
- 15+ years in marketing analytics/strategy consulting
- 7+ years in sales leadership & people management
- App advertising experience
- Expertise in measurement & analytics
- Strong communication & influencing skills
- Experience with marketing analytics tools (SQL, R, Python)
- Experience with digital analytics & ad-tech solutions
- Media management or advertising effectiveness research experience
- Bonus
- Equity
- Benefits
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 15 years of experience in marketing analytics, strategy consulting, financial modeling, or statistical analysis.
- 7 years of experience in a sales leadership and people management role, including coaching, mentoring, and team development.
- Experience in Apps advertising.
Preferred qualifications:
- Experience with marketing analytics tools (e.g., experimentation frameworks, attribution models, measuring incrementally, statistical approaches, SQL, R, Python etc.).
- Experience using or deploying digital analytics, measurement, and ad- tech solutions.
- Experience in media management or advertising effectiveness research.
- Ability to effectively influence and communicate cross-functionally with all levels of management internally and externally.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Head of Data, Measurement and Analytics leads a team of pod-aligned Data Transformation Leads and Analytical Leads to grow Google business and advance client data, tech, and measurement maturity. This role will lead that work for customers in the Apps vertical.
In this role, you will be the team's Measurement and Analytics expert, lead the team's strategy across data and measurement priorities, and serve as an active member of the Apps Vertical leadership team.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $173,000-$243,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Responsibilities
- Promote clients on the value proposition of Google measurement solutions required to unlock customer objectives and growth. Communicate the value proposition of data and tech infrastructure to clients.
- Understand, interpret, apply the nuances of App advertising, both within Google's product suite and across the industry more broadly.
- Deliver business insights, investigative, experimentation, and advanced measurement methods to demonstrate and optimize business outcomes.
- Support team in delivering full funnel measurement strategies and learning agendas, including identifying new business opportunities to drive customer outcomes. Coach and inspire the team to focus on the value opportunities, scale successes, and define clear swim lanes.
- Lead, and manage relationships with senior internal and external leaders. Lead regular discussions to understand business challenges and collaborate with partners to deliver on measurement and business goals.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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