Leads Generation Manager
Job Summary
Job Description
The Leads Generation Manager (LGM) is responsible for leading the Leads Generations Specialist and agency to achieve key performance indicators through various sources, including inbound leads. This role involves assessing channel-specific gaps, making recommendations, and executing lead generation strategies. The LGM collaborates with Sales, Marketing, and Trade Marketing teams to develop and implement strategies that support sales acquisition targets. Key duties include developing lead generation strategies, identifying market opportunities, tailoring strategies for industry verticals, managing the lead funnel in Salesforce, defining lead qualification criteria, monitoring source effectiveness, collaborating with marketing on campaigns, building acquisition and nurturing email campaigns, identifying and piloting new solutions, and analyzing industry demand. The LGM also segments leads, provides process guidance, generates lead lists, writes outreach materials, executes outbound campaigns, performs A/B testing, and ensures data integrity in Salesforce.
Must have:
- Develop and maintain lead generation strategy
- Identify strategic opportunities
- Tailor strategies per industry vertical
- Work with sales to define target segments
- Monitor and manage lead funnel stages
- Ensure timely processing of leads
- Define and implement lead qualification
- Review source effectiveness
- Attend check-ins with marketing and sales
- Identify and resolve program gaps
- Collaborate with marketing for inbound sign-ups
- Build acquisition and nurturing email campaigns
- Identify inefficiencies in lead generation
- Pilot new solutions
- Streamline lead qualification and handover
- Analyze industry demand
- Assist sales in identifying high-potential segments
- Segment leads
- Generate lead lists
- Write scripts, email templates, and cadences
- Execute outbound and follow-up campaigns
- A/B test content and optimize outreach
- Ensure all lead data is complete
- Conduct training on Salesforce hygiene
- Perform regular audits in Salesforce
- Prepare and analyze sales pipeline reports
- Track KPIs like qualification rate
3 skills required
Job Details
About the Unit:
Marketing Unit creates a strong online presence and differentiate NV's services in a competitive market. The Unit develops a clear brand message that emphasizes the company's unique value proposition, whether it's reliability, speed, or eco-friendly practices. This message is reflected across all marketing materials and customer interactions.They use digital tools to nurture leads and build trust with potential customers. This might involve email marketing campaigns with personalized offers, engaging social media content that sparks conversation, or even online customer reviews and testimonials.
About the Job:
The Leads Generation Manager (LGM) works closely with the Head Marketing and is responsible for leading the Leads Generations Specialist and agency to achieve the identified KPIs through different sources not limited to inbound. He/she will be consulted upon to assess channel-specific gaps and needs, make constructive and thoughtful recommendations and see through the execution of the lead generation strategies.
The position also collaborates closely with the Sales, Marketing, and Trade Marketing Team to formulate and execute a strategy to help the sales team achieve their acquisition targets. Furthermore, the LGM will work closely with the Regional Sales Support Team in improvement of lead generation strategies that will help the Sales Team in achieving their KPIs.
Main Duties
- Develop and maintain a comprehensive lead generation strategy that is aligned with Ninja Van’s overall goals
- Identify strategic opportunities based on market data, sales feedback, and competitor activity
- Tailor strategies per industry vertical and Ninja Van offering
- Work closely with sales unit heads to define target segments and key USPs for first-touch messaging
- Monitor and manage lead funnel stages (lead, prospect, opportunity) in Salesforce
- Ensure timely processing of leads by respective Ninja Van sales units in Salesforce
- Define and implement lead qualification criteria and scoring systems
- Review source effectiveness and enforce agreed SLAs between lead gen and sales
- Attend regular check-ins with the marketing head and sales channel leads to align lead gen efforts
- Identify and resolve program gaps or challenges with proposed solutions
- Collaborate with marketing to increase inbound sign-ups through co-developed campaigns
- Work with marketing to build acquisition and nurturing email campaigns for new and existing Ninja Van prospects
- Identify inefficiencies in lead generation processes, tools, or scripts
- Pilot new solutions (e.g., automation, AI tools, WhatsApp outreach)
- Streamline lead qualification and handover workflows within Ninja Van and Salesforce
- Analyze industry demand using sales insights and research
- Assist sales units in identifying high-potential segments for both existing and new Ninja Van products
- Segment leads based on relevance, volume, industry, and shipping behavior in Salesforce
- Collaborate with Trade Marketing to provide lead process guidance and segment recommendations
- Generate lead lists using directories, scraping tools, digital ads, and referrals
- Write scripts, email templates, and cadences tailored to Ninja Van’s service offerings
- Execute outbound and follow-up campaigns using Salesforce and existing marketing tools (Mailchimp, Linkedin, etc.)
- A/B test content and optimize outreach
- Collaborate with Marketing team in planning and executing campaigns that are lead generating
- Ensure all lead data is complete, validated, and properly tagged in Salesforce
- Conduct training on hygiene and data entry standards for Salesforce
- Perform regular audits in Salesforce for both lead generation and sales team
- Prepare and analyze Ninja Van sales pipeline reports and dashboards in Salesforce
- Track KPIs like qualification rate, and conversion metrics using Salesforce
- Generate insights to inform strategic adjustments
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