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Marketing Automation Specialist

Marketing Automation Specialist

1 Month ago • 1-2 Years • Marketing

About the job

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Job Description

Granicus seeks a Marketing Automation Specialist to onboard, train, and support clients using the Act-On platform. Must have strong experience in email marketing, automation, database management, and training. Prior Act-On experience is a plus.

Must have:

Marketing Automation
Email Marketing
Database Management
Client Training

Good to have:

Act-On Experience
HTML & CSS
Google Analytics
Tourism Industry

Perks:

Remote-First Company
Global Workforce

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The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

This open position is with Simpleview, now a part of Granicus. The Marketing Automation Specialist is a client facing position responsible for the activation, setup, training, support and success of clients with our partner product: Act-On. The position reports to the Lead Marketing Automation Specialist and must exercise in-depth knowledge of marketing automation, email marketing, deliverability, lists (database management), building templates, deploying email marketing campaigns, and project management.

What Your Impact Will Look Like Here

Manages the entire process of onboarding, setting up and training a new client on the Act-On platform.
Facilitates training for clients on advanced segmentation, building and sending emails/test emails, campaign performance, advanced functions such as lead/behavioral scoring, forms, landing pages, A/B testing, and automated programs (IE: welcome automation/drip campaign, re-engagement campaign)
Works with clients to understand their email marketing and automation goals/defined KPIs and provide recommendations to ensure continued client success.
Imports and manage list uploads from all efforts to maintain strict data hygiene requirements.
Collaborates and shares knowledge with colleagues on Act-On best practices.
Builds email templates within the Act-On platform based on client requirements.
Troubleshoots technical issues related to HTML templates, list segmentation, deliverability and other aspects of email, as required.
Accountable for responding to client support tickets and adhering to department SLAs.
Stays abreast of email marketing and automation best practices with coding, design and testing of email campaigns, proactively researching and implementing the latest best practices, strategies and industry standards.
Collects and provides client feedback relating to product integrations, processes and usage to management.

You will love this job if you have

Experience with marketing automation and/or email marketing is required.
Minimum one year of experience in a marketing automation/email marketing role, preferably in a software/tech environment.
Minimum one year of experience in a customer service or training role, preferably in a software/tech environment.
Solid understanding of email marketing/marketing automation systems and training others on the system(s).
Good understanding of database concepts and segmentation
Skilled at training on complex subjects
Strong problem solving, project management and analytical skills.
Highly organized and self-motivated.
Knowledge of Microsoft Excel
Strong communication skills, both written and verbal.
Ability to work independently on multiple tasks with minimal direction, while also functioning and contributing as part of a team
Excellent attention to detail
Experience with Google Analytics or Adobe Marketing Cloud
Understanding of HTML and CSS
Experience using email delivery tools (Litmus, Email on Acid, etc.)
Strong tourism & travel industry knowledge
Prior experience with Act-On
Previous CRM experience

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.

- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be

a part of our journey.

- A few culture highlights include – Employee Resource Groups to encourage diverse voices

- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and

sometimes difficult issues ranging from mental health to work-life balance and current affairs.

- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee

population

The Impact

- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.

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