NIKKE Overseas Marketing Brand Manager

3 Weeks ago • 4 Years + • Marketing

Job Summary

Job Description

Level Infinite seeks a NIKKE Overseas Marketing Brand Manager to plan and execute overseas marketing campaigns. Responsibilities include developing version strategies, creating brand materials and engaging content, and collaborating with regional teams for successful implementation. The ideal candidate possesses a strong understanding of NIKKE's IP and its target audience, exhibits exceptional creative content planning skills, and has at least four years of game marketing experience. The role requires strong coordination and communication skills, data analysis capabilities, and fluency in English, Japanese, or Korean is a plus.
Must have:
  • Deep understanding of NIKKE IP
  • Strong creative content planning
  • Excellent coordination and communication
  • 4+ years game marketing experience
  • Data analysis and strategy development
Good to have:
  • Fluency in English/Japanese/Korean
  • Experience in regional market promotion

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

【About Level Infinite】
Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

1、负责NIKKE IP营销策划,包括版本策略梳理、品牌素材、创意内容和互动活动等海外市场策划与落地,能够结合整体海外年度市场策略、目标人群洞察、核心地区特性等维度做出有亮点的全球创意Campaign内容,并且与地区配合有效落地;

2、对产品的理解和用户洞察较强,能对游戏的用户有清晰的判断认知,且能有效借助产品数据进行分析从而提出有效的策略梳理;

3、有较强的创意内容策划和审美能力,能够制定明确内容标准并以此把控相应产出,保证内容的高品质呈现,监控和评估效果并完成内容迭代;

4、负责与内外部团队协同,合理规划产品版本节奏、品牌素材和内容制作,针对内容策划的传播话题和节点,确保内容节奏在玩家圈层的理解与传播;

岗位要求

1、对NIKKE的IP有充分的了解和热爱;

2、二次元重度用户,有大量的番剧观看经验,对于二次元游戏内容有良好的审美能力;

3、协调和统筹能力教强,自驱力强,结果导向,开拓创新,有较强的抗压能力;

4、四年以上游戏市场经验,有地区市场宣发及内容制作经验优先;

5、熟练掌握以下任一语言优先考虑:英语/日语/韩语

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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