Performance Marketing Manager

Zimplistic’s flagship product, Rotimatic is the world’s first and only fully automated, IoT and AI-enabled kitchen robot that measures, kneads, rolls, cooks and puffs perfectly round flatbreads, every single time. It takes away the hassle of making flatbreads with hands and allows users to get creative without compromising on health.

Rotimatic has already touched lives of 100,000+ happy families around the world and has been instrumental in reversing unhealthy eating habits, one roti at a time. Rotimatic is transforming home kitchens and revolutionizing the kitchen robotics segment.

We are looking for a Performance Marketer with a strong strong on paid performance & email marketing campaigns. If you are adept in strategizing, implementing & optimizing marketing campaigns that add value to our acquisition, remarketing and monetization efforts to amplify our business goals, this role is for you.

As a Performance Marketer, you will work closely with our experienced marketing team to create, implement, and optimize digital marketing campaigns across various channels.

Responsibilities

• Design marketing programs for top of the funnel, middle of the funnels and identify right channels of growth across digital, offline, social etc
• Drive both paid performance and use data to analyse success.
• Analyze data and callout insights, drive decisions backed with data
• Own end-to-end execution, measurement, reporting and optimization of paid campaigns
• Provide recommendations around campaign structuring, targeting across Search, display, remarketing, email marketing, and revenue programs in accordance with revenue goals.
• Writing own Search Ad Copy and working with teams to build and optimize landing pages, improve quality score of ads on google and optimize campaign structure.
• Running A/B tests across paid search campaign, email campaigns, landing pages. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep himself/herself well-informed with the latest in industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with internal revenue goals.
• Perform traffic and competitor analysis regularly to maintain an edge Ability to plan, design, and execute paid social (Facebook, Quora, Reddit, LinkedIn) campaigns
• Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools
• Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.
• Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)

Skills Required:

• You have an undergraduate/postgraduate degree or higher.
• You have minimum of 3+ years of experience, and 2+ years in driving performance marketing campaigns in consumer-based company.
• You have managed previously marketing spends of around $100K in digital marketing for a D2C brand.
• You are certified on the Google advertiser ecosystem (Analytics, Adwords, Display).
• You are highly analytical and can analyze data to identify trends and opportunities.
• You are very hands-on and lead from the front to get it done.
• You have high amount of hustle and ability to discover opportunity / arbitrage.
• You are a people’s person and can effectively lead teams and play well with peers.
• You can effectively communicate across audiences and in the written & oral.
• You are detail oriented and care about the little things.