Product Content manager

1 Month ago • 3-5 Years • Editorial

Job Summary

Job Description

Growe seeks a Product Content Manager to oversee all aspects of product content, from strategy and creation to publication and analysis. Responsibilities include managing content within a CMS (e.g., Strapi), conducting competitor analysis, developing and executing content plans, overseeing translations, and collaborating with cross-functional teams. The ideal candidate will possess strong analytical skills, experience with CMS platforms, and a proven ability to deliver results. Success requires proficiency in English and familiarity with Figma. Experience with mobile applications and casino/sports content is a plus. The role demands responsibility, a proactive approach, and a swift learning curve.
Must have:
  • CMS proficiency (Strapi or similar)
  • Data-driven content management
  • Analytical skills & metric understanding
  • Figma familiarity
  • Cross-functional collaboration
  • Content strategy development & execution
Good to have:
  • Mobile app content experience
  • Casino/sports content experience
  • Project/work stream leadership

Job Details

Growe welcomes those who are excited to:
  • Utilize CMS/Backoffice to manage content based on data-driven experiments aimed at improving user experience, increasing turnover, and achieving strategic goals;
  • Ensure that published content aligns with the overall concept, strategy, and best market practices;
  • Manage the sports/casino calendar in line with key objectives, ensuring all deadlines are met;
  • Conduct qualitative analysis of competitors to evaluate their event coverage, new features, games, positioning, design, user experience, and more;
  • Research and define new content opportunities/features to engage stakeholders and enhance content interest rates;
  • Oversee the translation process to ensure content is accessible across different markets;
  • Work closely with content writers, designers, the CRM team, and other stakeholders to achieve shared objectives;
  • Develop and implement a comprehensive content strategy for the product;
  • Manage and execute the content plan on a weekly and monthly basis, ensuring timely delivery and consistency across platforms.
We need your professional experience:
  • Proficiency in managing content and working with CMS platforms (e.g., Strapi or similar);
  • Ability to evaluate the outcomes of product experiments and published content using analytical tools;
  • Solid understanding of basic analytics metrics (in-depth product management knowledge is not mandatory but understanding key metrics is essential);
  • Familiarity with Figma for design collaboration and content visualization;
  • Prior experience in leading work streams is an advantage;
  • Proficiency in English: Upper-Intermediate level or higher;
  • Would be a plus: work with content in mobile applications, experience with casino and sports content/domains.
We appreciate if you have those personal features:
  • responsibility and accountability;
  • ability to swiftly learn;
  • proactivity.
We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; 
  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.


We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.


Check out our vacancies and join our growing team of opportunities unlockers.


Let's grow together!

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