Senior Strategist

Senior Strategist

Landor is looking for a Senior Strategist to join. Could this be you?

We are Landor.

World-leading brand specialists.

Consulting. Design. Experience.

Connecting business strategy to brand.

Bringing every facet of brand to life.

Creating brand-led experiences for talent & customers.

United in our drive to make a positive difference.

Proudly part of WPP.

We build brands, designed to transform.

Our Landor Group also includes leaders in sonic branding, amp, workspace & architectural design experts, BDG and award-winning motion specialists, ManvsMachine.

Role Overview:

As a Strategist, you will play a pivotal role in shaping and enhancing our clients' brand identities. You will develop innovative branding strategies that align with client goals, drive market differentiation, and foster customer loyalty. Your responsibilities will include conducting market research and consumer analysis, identifying trends, and translating insights into actionable branding initiatives. Your expertise will guide the development of compelling brand narratives and visual identities, positioning our clients for success in their respective markets. Your strategic vision will not only enhance brand recognition but also contribute significantly to overall business growth.

What you'll do:

• Develop brand strategy for corporate and consumer brands across geographies and categories.
• Own and lead work streams, understanding how they impact the overall project.
• To develop and execute innovative branding strategies that drive business growth, customer engagement and brand awareness.
• Collaborating with a variety of teams, including creative, product, and executive leadership, to ensure cohesive and impactful brand initiatives.

What you'll need:

• Ability to work on Singapore Time (SGT).
• Strong grounding in branding principles.
• Proven experience across brand strategy, brand naming, product and portfolio architecture, nomenclature, creative briefing, campaign messaging, and design understanding.
• Core brand strategy capabilities: insight mining, positioning development, brand architecture, naming systems, portfolio strategy, and guiding creative expression.
• Solid understanding of how brands and businesses operate, including packaging, product/service innovation, sustainability, and e-commerce.
• Strong analytical, critical thinking, and problem-solving skills, with the ability to simplify complex business and market data.
• Ability to craft compelling brand narratives with excellent writing and communication skills.
• Open-mindedness, curiosity, and a willingness to contribute fresh perspectives to problem-solving.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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