SEO Analyst

Description

• Work with CMS (Content Management Systems) to build and update web pages, ensuring content is properly optimized for SEO.
• Create on-page elements, including meta tags, headers, and internal linking, to improve search engine ranking and user experience.
• Implement effective off-page SEO strategies, including link-building and outreach to enhance domain authority.
• Conduct comprehensive keyword research, identifying opportunities and trends to improve site visibility and rankings.
• Using Google Analytics to regularly monitor, analyse, and report on key performance metrics, including keyword rankings, traffic growth, and ROI, providing insights for continuous optimization. Use of Excel with a beginner to intermediate proficiency is a must.
• Conduct SEO audits to identify and resolve technical issues affecting site performance (such as broken links, site speed, mobile optimization, and crawlability).
• Stay updated with the latest SEO trends, algorithm changes, and health industry news to implement best practices and maintain competitive advantage.
• Collaborate with the content team to create SEO-friendly content, ensuring it aligns with search intent, keyword targets, and best practices.
• Expertise/experience in health based content/websites would be an added advantage.

• Minimum 4 years of hands-on experience in SEO, preferably with a focus on the health or healthcare industry.
• Experience working with popular CMS platforms (WordPress, Joomla, Drupal, etc.), including editing and optimizing web content.
• Intermediate to advanced knowledge of HTML/CSS to assist with web editing and content optimization.
• Strong working knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).
• Proven ability to conduct keyword research and competitive analysis using SEO tools like SEMRush Ahrefs, GSC, Google Keyword Planner etc.
• Experience in technical SEO, including understanding of site speed, mobile responsiveness, and structured data.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and ability to collaborate on multiple projects.