Job Summary
Job Description
We are seeking a skilled SEO Analyst with 4 to 5 years of experience to optimize our sites, improve rankings, and drive targeted traffic. Responsibilities include working with CMS (WordPress/Joomla etc.), creating on-page elements (meta tags, headers, internal linking), implementing off-page SEO strategies (link-building), conducting keyword research, using Google Analytics for performance monitoring, conducting SEO audits, staying updated with SEO trends, collaborating with the content team, and ensuring content aligns with search intent and best practices. Expertise in health-based content/websites is an added advantage.
Must have:
- 4+ years SEO experience (health focus preferred)
- CMS experience (WordPress, Joomla etc.)
- SEO tool proficiency (GA, GSC, Ahrefs, SEMrush)
- Keyword research & competitive analysis
- Technical SEO understanding (site speed, mobile)
- Data analysis & reporting skills
- Excellent communication & collaboration
Good to have:
- HTML/CSS knowledge
- Experience with health-based content
10 skills required
Job Details
Description
Overview: We are seeking a skilled SEO Analyst with 4 to 5 years of experience to join our dynamic team. Leverage your expertise in SEO strategy, on-page and off-page techniques, and CMS (Content Management Systems) to optimize our sites to improve rankings and drive targeted traffic. You must be good at managing CMS (using WordPress/Joomla etc. or in house CMS tools) and editing pages/content.
Key Responsibilities:
- Work with CMS (Content Management Systems) to build and update web pages, ensuring content is properly optimized for SEO.
- Create on-page elements, including meta tags, headers, and internal linking, to improve search engine ranking and user experience.
- Implement effective off-page SEO strategies, including link-building and outreach to enhance domain authority.
- Conduct comprehensive keyword research, identifying opportunities and trends to improve site visibility and rankings.
- Using Google Analytics to regularly monitor, analyse, and report on key performance metrics, including keyword rankings, traffic growth, and ROI, providing insights for continuous optimization. Use of Excel with a beginner to intermediate proficiency is a must.
- Conduct SEO audits to identify and resolve technical issues affecting site performance (such as broken links, site speed, mobile optimization, and crawlability).
- Stay updated with the latest SEO trends, algorithm changes, and health industry news to implement best practices and maintain competitive advantage.
- Collaborate with the content team to create SEO-friendly content, ensuring it aligns with search intent, keyword targets, and best practices.
- Expertise/experience in health based content/websites would be an added advantage.
Required Skills and Qualifications:
- Minimum 4 years of hands-on experience in SEO, preferably with a focus on the health or healthcare industry.
- Experience working with popular CMS platforms (WordPress, Joomla, Drupal, etc.), including editing and optimizing web content.
- Intermediate to advanced knowledge of HTML/CSS to assist with web editing and content optimization.
- Strong working knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).
- Proven ability to conduct keyword research and competitive analysis using SEO tools like SEMRush Ahrefs, GSC, Google Keyword Planner etc.
- Experience in technical SEO, including understanding of site speed, mobile responsiveness, and structured data.
- Strong analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication skills and ability to collaborate on multiple projects.
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