Growth Marketing Associate

2 Months ago • 1-3 Years • Marketing

Job Summary

Job Description

Thumbtack's Growth Marketing team seeks a Growth Marketing Associate to manage engagement marketing notifications. Responsibilities include planning, executing, and reporting on email, push, and other marketing campaigns; collaborating with cross-functional teams; conducting A/B testing; and analyzing program impact. The ideal candidate possesses 1-3+ years of marketing experience (lifecycle, engagement, or marketing operations preferred), proven campaign execution skills across multiple channels, proficiency with ESPs (Iterable or Pardot a plus), strong project management and communication abilities, and a keen eye for detail. Experience with HTML/CSS for email templates and data analytics is a plus.
Must have:
  • 1-3 years marketing experience
  • Campaign execution across email, push, etc.
  • Proficiency with ESPs
  • Strong project management & communication
  • Attention to detail
Good to have:
  • Experience with Iterable or Pardot
  • HTML/CSS email template development
  • Data analytics experience
Perks:
  • Virtual-first working model
  • 20 company holidays
  • WiFi & cell phone reimbursements
  • Employee Assistance Program

Job Details

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes —  knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right. 

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together. 

Thumbtack by the Numbers

  • Available nationwide in every U.S. county
  • Over 85 million projects started on Thumbtack
  • More than 11 million 5-star reviews and counting
  • Pros earn billions on our platform
  • 1000+ employees 
  • $3.2 billion valuation (June, 2021) 

About the Growth Marketing Team

The Growth Marketing team at Thumbtack is an important lever of growth for the company, responsible for acquiring and retaining pros and consumers on Thumbtack via SEO, SEM, paid acquisition, and customer engagement channels. The Growth Marketing team is embedded in a larger highly cross-functional Growth org with Engineering, PM, and Analytics resources to help support its efforts. 

About the Role

The Growth Marketing team is looking for a Growth Marketing Associate to help oversee our engagement marketing notifications across planning, execution, and reporting. This role will need to operate cross-functionally with a variety of partners throughout the product development org, so our ideal candidate is very organized, adept at working with different teams and stakeholders, and able to prioritize work to manage time efficiently. No prior experience in lifecycle marketing is required, but an interest in learning more about lifecycle/engagement marketing is preferred.

Your Responsibilities

  • Build and execute marketing campaigns across email, push, and other marketing channels
  • Facilitate testing/QA process with stakeholders for each campaign to ensure flawless execution
  • Run A/B tests across campaigns to identify key levers of growth that we can scale across the program
  • Analyze and report on the impact of engagement programs, using learnings to iterate and make improvements

To Be Successful, You Must Bring

  • 1–3+ years of marketing experience — ideally in lifecycle, engagement marketing or marketing operations.
  • Proven track record in creating and executing campaigns across email, push and other marketing channels.
  • Proficient in working with ESPs or engagement automation tools (experience with Iterable or Pardot is a plus).
  • Quick learner for new processes and technologies.
    Strong project management and communication skills.
  • Precise attention to detail

Bonus points if you have

  • Experience developing email templates using HTML and CSS
  • Experience with data analytics

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, the Ontario region of Canada or the Philippines.* Learn more about our virtual-first working model here. #LI-Remote

Benefits & Perks
  • Virtual-first working model coupled with in-person events
  • 20 company-wide holidays including a week-long end-of-year company shutdown
  • Library (optional use collaboration & connection hub) in San Francisco
  • WiFi reimbursements 
  • Cell phone reimbursements (North America) 
  • Employee Assistance Program for mental health and well-being 

Learn More About Us

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. 

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .

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