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Social Media Lead

Karnataka, India (Hybrid)

Social Media Lead

3 Months ago • 1-2 Years • Social Media • ~ ₹4,00,000 LPA

Job Summary

Job Description

Mantra4Change seeks a passionate Social Media Lead to manage their social media presence across platforms. Responsibilities include developing and executing content calendars, creating engaging content (text, images, videos), community management, implementing marketing campaigns, utilizing analytics tools, and collaborating with internal and external teams. The ideal candidate will have 1-2 years of experience in social media marketing, strong communication skills, proficiency in social media management tools, and a passion for digital marketing. The role involves brainstorming creative ideas, ensuring brand consistency, working with influencers, and tracking campaign performance.

Must have:

1-2 years experience in social media marketing
Strong understanding of social media platforms
Excellent written and verbal communication
Proficient in social media management tools
Strong analytical skills

Perks:

Opportunity to work with global education organizations
Exposure to field work in India
Learning and development support
24 paid leaves and 12 calendar holidays
Medical insurance
Menstruation leave
L&D fund

2 skills required

2 skills required for this role

Add these skills to join the top 1% applicants for this job

visual-communication

game-texts

Job Details

About the job

About Mantra4Change

A decade ago, Mantra4Change stepped into the education ecosystem with a vision to transform public education in India. We believe that in a unique nation like India, our approach to quality education cannot be exclusive of systemic reforms and collective action. We work with stakeholders in the system especially in positions of leadership to enable school improvement across the states we work with. A key question that drives us is - how might we enable enriching experiences for children at scale, with speed, and sustainably?

Committed to enabling education leaders to drive sustainable improvements across 150,000 schools by 2025, we aim to ensure that every child has the skills and knowledge to thrive in an ever-evolving world.

Our Programs are designed to improve and impact critical challenges:

at ground level like teacher capacity building - TRANSFORM

at system level like empowering leaders with administrative and academic tools - ENABLE

at ecosystem level by inspiring thought leaders and entrepreneurs to build a collective of changemakers - INSPIRE

About The Role

We are seeking a talented and passionate Social Media Lead to join our dynamic team. In this role, you will manage our social media presence across various platforms, plan and implement creative campaigns, and build a strong online community.

Role And Responsibilities

Content Creation:

Develop and execute a social media content calendar.

Create engaging content for the brand, including text, images, and videos.

Brainstorming creative ideas about internal and external dissemination of our narrative, such as through newsletters and campaigns, and implementing the same

Working closely with the team to ensure brand alignment across all visual communication

Community Management:

Actively engage with our audience through comments, messages, and direct interactions.

Monitor brand mentions and respond promptly to inquiries and feedback.

Build a strong online community.

Social Media Marketing:

Implement social media marketing campaigns to increase brand awareness and drive website traffic.

Utilize social media analytics tools to track performance and identify areas for improvement.

Stay up-to-date with the latest social media trends and best practices.

Collaboration:

Collaborate with communication point of contact across states and creative teams to ensure consistent branding and messaging.

Work with influencers and partners to amplify our brand's reach.

Experience & Competencies Required

Must have 1-2 years of experience in social media marketing or a related field.

Must have strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

Must have excellent written and verbal communication skills.

Creative thinking and problem-solving abilities.

Must be proficient in social media management tools (e.g., Hootsuite, Buffer).

Must have strong analytical skills to measure campaign performance.

Must have passion for social media and digital marketing.

What We Offer

Opportunity to work closely with different education organizations globally and in India.

Exposure to the field in different locations in India.

Learning and development support to build capacity.

24 paid leave and 12 calendar holidays.

Medical insurance - individual and dependents.

One menstruation leave each month for women employees.

L&D fun to pursue learning opportunities related to jobs.

Remuneration: An annual CTC of INR 4 Lakhs onwards (depending on competency and experience)

Location: Bengaluru, Karnataka (Hybrid-Work)

Learn more about Mantra on our website, LinkedIn, Facebook, Instagram

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