ASO Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: London, UK

Description

• Fastest Growing Business in Europe in 2022
• Tech Growth Business of the Year 2021 and 2023
• PocketGamer Best Mobile Developer 2023 
• The Kings Award for International Enterprise 2024

Key Responsibilities

• Operate our App Store Optimisation strategies and play a key role in defining them;
• Optimise the app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc;
• Collaborate with the Creative Marketing team to create new assets for the App Stores;
• Frequently analyse and report ASO performance;
• Monitor competitor activity and rankings to better understand the market;
• Launching new apps in conjunction with the other departments;
• Work closely with the wider Marketing team to ensure consistent and impactful custom app store pages and app store experiments.

Skills, Knowledge & Expertise

• 2+ years experience handling App Store Optimisation strategy for mobile apps or games;
• Solid understanding of ASO algorithms and principles, from ranking factors to creative optimisation;
• Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, AppTweak etc.);
• Experience with CPP and CSL;
• Analytical skills and ability to interpret data to make decisions;
• Effective time management and project management skills;
• Communication skills and ability to interact effectively with diverse teams;
• Applied experience with MS Excel, AppsFlyer/Adjust, Looker;
• Comfortable presenting;
• Very high attention to detail.

Job Benefits

• 25 days holiday: Enjoy 25 days of paid holiday, in addition to bank holidays to relax and refresh throughout the year.
• Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice. 
• 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
• Daily Free Lunch: In the office you get £12 every day to order from JustEat 
• Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit. Recent highlights have been: Thames River Cruise, London Dungeon and Summer Parties in Regents Park.
• Continuous Professional Development: Propel your career with continuous opportunities for professional development. 
• Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
• Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
• Health Cash Plan: Benefit from a health cash plan that contributes to your medical expenses.
• Dental Cover: Flash your best smile with our dental cover.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Cycle to Work Scheme: Make the most of our Cycle to Work Scheme for a green and healthy commute.
• Pension Plan: Secure your future with our contributory pension plan.