CRM Content Manager

4 Weeks ago • 1 Years + • Editorial

Job Summary

Job Description

Growe seeks a CRM Content Manager to create engaging CRM copy (emails, SMS, push notifications, etc.) for performance and brand awareness. Responsibilities include crafting copy for A/B testing, managing translations into multiple languages (especially Asian languages), tracking content trends, and analyzing competitor content for continuous improvement. The ideal candidate will have 1+ years of copywriting/content management experience (sports, gambling, or dating experience a plus), excellent writing and editing skills in fluent English, passion for sports (cricket, football, tennis), and experience with task management systems (Jira, Asana).
Must have:
  • 1+ years copywriting/content management experience
  • Excellent English writing & proofreading skills
  • Passion for sports (cricket, football, tennis)
  • Experience with task management systems
  • Create engaging CRM copy for various channels
Good to have:
  • Betting/gambling/dating industry knowledge
  • Sports content writing/editing experience
  • Upwork or freelancing platform experience
  • Strong editing skills
  • Multilingual capabilities (Asian languages)

Job Details

Growe welcomes those who are excited to:
  • Create catchy, compelling, and actionable CRM copies — emails, SMS, digests, push notifications, reminders, etc;

  • Create both Performance and Brand Awareness-oriented content;

  • Support copy requests for A/B and/or multivariate tests to optimize campaigns;

  • Arrange high-quality editing and translations to multiple languages, including the local languages of Asian countries;

  • Track CRM content trends, review competitors’ content, generate valuable insights, and turn them into an action plan for continuous improvement of our content.

We need your professional experience:
  • 1+ years’ experience as Copywriter / Email Copywriter / Content manager / Editor in the agency or on the client side (sports, gambling, gaming, dating sector would be a plus);

  • Ability to understand CRM campaign briefs and come up with catchy and effective content;

  • Knowledge of the betting/gambling/dating industry;
  • Exceptional writing and proofreading skills - Fluent English;

  • Passion for sports, including cricket, football, and tennis is a must (experience in writing or editing content dedicated to sports would be a plus);
  • Experience in working with task management systems (JIRA, Asana, etc.);

  • Experience on UpWork or another freelancing platform would be a plus;

  • Strong editing skills would be a plus.

We appreciate if you have those personal features:
  • Excellent written and verbal communication skills;

  • Strong teamwork and self-management qualities;

  • Creative thinking and attention to detail;

  • Ability and eagerness to learn quickly;

  • Can-do attitude, enthusiasm, energy, inner drive, and motivation to take action to achieve goals beyond requirements.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.


We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.


Check out our vacancies and join our growing team of opportunities unlockers.


Let's grow together!

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