CRM Content Manager

2 Months ago • 1 Years + • Editorial

Job Summary

Job Description

Growe seeks a CRM Content Manager to create engaging CRM copy (emails, SMS, push notifications, etc.) for performance and brand awareness. Responsibilities include crafting copy for A/B testing, managing translations into multiple languages (especially Asian languages), tracking content trends, and analyzing competitor content for continuous improvement. The ideal candidate will have 1+ years of copywriting/content management experience (sports, gambling, or dating experience a plus), excellent writing and editing skills in fluent English, passion for sports (cricket, football, tennis), and experience with task management systems (Jira, Asana).
Must have:
  • 1+ years copywriting/content management experience
  • Excellent English writing & proofreading skills
  • Passion for sports (cricket, football, tennis)
  • Experience with task management systems
  • Create engaging CRM copy for various channels
Good to have:
  • Betting/gambling/dating industry knowledge
  • Sports content writing/editing experience
  • Upwork or freelancing platform experience
  • Strong editing skills
  • Multilingual capabilities (Asian languages)

Job Details

Growe welcomes those who are excited to:
  • Create catchy, compelling, and actionable CRM copies — emails, SMS, digests, push notifications, reminders, etc;

  • Create both Performance and Brand Awareness-oriented content;

  • Support copy requests for A/B and/or multivariate tests to optimize campaigns;

  • Arrange high-quality editing and translations to multiple languages, including the local languages of Asian countries;

  • Track CRM content trends, review competitors’ content, generate valuable insights, and turn them into an action plan for continuous improvement of our content.

We need your professional experience:
  • 1+ years’ experience as Copywriter / Email Copywriter / Content manager / Editor in the agency or on the client side (sports, gambling, gaming, dating sector would be a plus);

  • Ability to understand CRM campaign briefs and come up with catchy and effective content;

  • Knowledge of the betting/gambling/dating industry;
  • Exceptional writing and proofreading skills - Fluent English;

  • Passion for sports, including cricket, football, and tennis is a must (experience in writing or editing content dedicated to sports would be a plus);
  • Experience in working with task management systems (JIRA, Asana, etc.);

  • Experience on UpWork or another freelancing platform would be a plus;

  • Strong editing skills would be a plus.

We appreciate if you have those personal features:
  • Excellent written and verbal communication skills;

  • Strong teamwork and self-management qualities;

  • Creative thinking and attention to detail;

  • Ability and eagerness to learn quickly;

  • Can-do attitude, enthusiasm, energy, inner drive, and motivation to take action to achieve goals beyond requirements.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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