Principal Social Media Influencer Manager

About this Position

G-P is looking for a Principal Social Media Influencer Manager who will be responsible for developing an influencer strategy to support brand awareness and thought leadership across G-P’s core social media channels. We are looking to expand our social authority, and this role will be responsible for strategizing, planning, and executing content that utilizes influencers to support the brand. 

This position reports into the Director of Social at G-P., on the Communications and Events team. We are looking for a strategic and creative person to identify, build and manage relationships, and oversee the production process with influencers across various platforms. With a focus on LinkedIn and Meta influencers, particularly in the AI and innovation space, as well as the HR tech industry, this work will include both organic and paid influencer strategy.  

What you’ll do:

• Influencer identification and outreach: research and connect with influencers on our core social media channels, particularly LinkedIn and Instagram 

• Negotiation and contracts: Manage the budget and contracts for all influencers, including influencer whitelisting

• Relationship management: build, nurture and maintain long-term relationships with influencers

• Content collaboration: Partner with the social team and other stakeholders within Marketing on briefs for influencers. Oversee the production process with the influencers from conception to ready to publish. 

• Influencer strategy: Establish strategic campaigns utilizing influencers that includes paid, owned, and earned

• Performance tracking: Maintain and optimize the performance data of influencer work. Analyze performance data and use insights to inform future content optimization 

• Lead the development and execution of organic social content and publishing strategy with a channel by channel strategy.

• Trend monitoring: Identify relevant and significant ways for influencers to participate in culture and tech conversations related to G-P. Monitor social media trends, tools, and applications, and incorporate best practices into campaigns

What we’re looking for:

• Experience in talent management

• Experience understanding data and insights to drive learnings

• Experience with HR influencers a plus!

• Aptitude for being flexible and problem-solving on the fly

• You are resourceful, creative, and a self-starter

• You like to think big picture but are also comfortable rolling up your sleeves and executing

• Experience with Emplifi, Canva, Asana, and Airtable a bonus! 

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.

The annual gross base salary range for this position is $132,800.00 - $166,000.00 plus variable compensation.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.