Influencer Manager (Organic)

Company Description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.

We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.

We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

We are seeking an experienced Organic Influencer Relations Manager to join our team and lead our earned media efforts with content creators and influencers across various gaming and social media platforms. This role will focus on building and maintaining organic relationships with content creators, influencers and opinion leaders to increase organic coverage and visibility for our products, particularly the Dying Light franchise.

The team you are joining:

The Organic Influencer Relations Manager reports to the Global PR Lead and collaborates closely with a paid influencer manager and with members from different paid marketing, social media and community teams. 

Your daily tasks:

• Develop and execute organic influencer strategies to expand visibility of our products among gaming, entertainment, and lifestyle audiences

• Build and maintain relationships with content creators, from up-and-coming to established influencers

• Lead the Techland Creator Program and other creator-focused programs and serve as the the company’s primary point of contact for influencers, opinion leaders and their representatives

• Create and implement creative campaigns and pitches to secure meaningful coverage and content opportunities

• Organize and secure reviews/previews for our products in partnership with the Public Relations team

• Manage and grow the community of creators interested in covering our products

• Attend industry events and leverage networking opportunities to generate visibility

Qualifications

• Proven experience in influencer management, PR, talent management, or as a content creator

• Already established network of existing relationships with creators is a significant plus

• University degree is not mandatory; we value relevant experience from diverse backgrounds

• Deep understanding of creator trends and social media platforms (YouTube, Twitch, Discord, Instagram, TikTok and others)

• Excellent communication and relationship-building skills

• Creative problem-solving abilities and experience in developing memorable creator experiences

• Passion for gaming, particularly the Dying Light franchise

Additional Information:

• This role’s main goal is building and maintaining earned and organic relationships

• You will collaborate closely with paid influencer initiatives but primarily focus on maximizing organic opportunities

• Regular engagement with core fans and creators is expected

• Travel may be required for networking and industry events

Additional Information

What we can offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.

• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.

• A constant stream of company newsletters, PR & project updates so you will always be in the know.

• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.

• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).