CRM Marketing Automations Executive

Start your game at….

Join our highly respected Customer Engagement Team, where we craft personalised, data-driven communications that enhance every step of the customer journey.

We’re looking for a passionate customer advocate with a talent for solving pain points and delivering results through smart, strategic campaigns. You’ll have experience in multi-channel direct marketing automation and a proven ability to build timely, relevant customer journeys that drive impact.

Being data driven and a collaborator is key—you’ll work closely with Brand, Product, and other teams to bring new initiatives to life. You'll thrive in a fast-paced, data-rich environment, have a sharp eye for detail, and ensure every campaign meets compliance standards.

If you’re a problem solver who loves turning insights into action, this is your opportunity to make a real difference.

Where and how you can work

We have offices expanding across multiple locations in Australia and New Zealand. However, this is a full time role that would ideally be based in our Brisbane office.

Your day-to-day...

• Utilise data to find and target key customer segments. 

• Identify key campaign opportunities in customer behaviours and market trends. 

• Drive efficiency in execution through finding scalable solutions for segmentation and message delivery. 

• Plan, build and execute sophisticated customer journeys via Salesforce Marketing Cloud, delivered across SMS, push, email and in-app notifications. 

• Analyse existing campaigns, continually finding new opportunities to test, learn and optimise. 

• Identify engaging, short form copy that resonates with sport and racing fans. 

• Stay updated on emerging trends and industry best practices. 

You're a match if you have….

• Tertiary qualifications in Digital, Marketing, or a related field
• 1+ years’ experience with marketing automation tools (ideally Salesforce Marketing Cloud)
• Proven success planning and executing direct marketing campaigns with strong attention to detail
• Basic skills in SQL, HTML and CSS, with a keen interest in data and performance analysis
• Great problem-solving ability, adaptability, and a proactive approach to learning
• Strong communication skills and a collaborative mindset
• An understanding of sport, racing and the wagering industry (preferred but not essential). 

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports.

Entain Lifestyle

• Embrace your need for a work-life balance.
• Celebrate the joy of starting a family with 12 weeks of paid parental leave.
• Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidised gym memberships and other paid-for services.
• Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of.
• A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth.
• Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
• We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.