Demand Strategy Manager

About the Role

As Demand Strategy Manager at Gojek, you'll play a crucial role in driving demand growth for the Food Delivery business. You'll lead initiatives on defining opportunity, go-to-market strategy and investment plans to maximize overall business performance by connecting demand generation efforts with supply-side readiness. You’ll working cross-functionally with Growth, Marketing, Analytics, Product to maximize performance across priority initiatives. Your ability to structure ambiguous problems, derive insights from data, and translate those into actionable strategies will be critical to success.

What You Will Do

• Identify opportunities and convert insights into actionable and prioritized strategies and investment plans
• Define the go-to-market strategy and collaborate with the Product Owner, Marketing, Supply and Analytics for the action items, requirement and timeline
• Collaborate with cross-functional teams (e.g., budgeting and planning, marketing, sales, operations) to uncover new use cases and broaden impact
• Serve as a project manager, aligning with internal and external stakeholders to ensure deliverables in a mannerly timeline and result

What You Will Need

• At least 6 years of experience in strategy & planning, consulting, project management, or product growth
• Strong communication and stakeholder management skills, with a proven ability to influence decisions across functions and senior leadership, including C-level executives
• Ability to clearly structure complex ideas and present them in a compelling, business-relevant way
• Strong business acumen with a problem-solving and growth-oriented mindset
• Ability to develop structured problem-solving approaches using MECE frameworks and impact sizing
• Experience with financial modeling and SQL/MaxCompute

About the Team

Meet the team behind some of Gojek’s most impactful growth initiatives! We’re passionate about creating meaningful experiences for our users—whether it’s helping them discover the perfect late-night meal or surfacing personalized promos nearby. By combining data-driven insights with smart marketing strategies, we continuously work to enhance the value of our products.

The GoFood Growth pod is home to 50+ individuals from diverse backgrounds. Collaboration is at the heart of how we work—we often partner with teams across Gojek, including Product Management, Data Science, and Operations. It’s a dynamic team where economists, marketers, and data enthusiasts come together to solve real business challenges.

And yes, we know how to have fun too! Between launching campaigns and analyzing results, we bond over friendly games like Among Us and Avalon (although some of us are still convincing the team we’re not the minions 😄).

If you’re excited about tackling business challenges using innovative data solutions, we’d love to have you on board!

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.