Growth Analyst

At Kwalee, we foster an environment where creativity and collaboration come together. Specialising in both the development and publishing of casual and hybrid casual games, we also bring our creative touch to publishing PC & Console titles, ensuring a diverse and exciting gaming portfolio. 

By joining our talented team in Bangalore or Leamington Spa, you’ll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong. We’ve found that when we’re all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players. 

Responsibilities:

• Audit and analyse Performance Marketing, Product Marketing, Ad Monetisation, and Creative performance to identify key insights and improvement opportunities.
• Utilise Excel to understand the impact of ROAS targets on revenue and profitability.
• Identify and implement low-hanging fruit opportunities to improve performance.
• Define and set KPIs to measure and understand team performance.
• Work with Mobile Measurement Partners (MMPs) to track, analyse, and optimise campaigns.
• Write and execute SQL queries to extract meaningful insights from large data sets.
• Design, run, and analyse A/B tests to enhance decision-making processes.
• Monitor and interpret key industry metrics such as IPM, CTR, CR, CPI, and ROAS.
• Communicate findings clearly with stakeholders, ensuring alignment across teams.
• Work in an agile environment, adapting to fast-paced changes and challenges.
• Meet tight deadlines while maintaining high analytical and strategic standards.

Requirements:

• Prior experience in mobile gaming is a must.
• Strong background in performance marketing or analytics.
• Proficiency in Excel for financial and performance modelling.
• Hands-on experience with SQL for data extraction and analysis.
• Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.
• Understanding of A/B testing methodologies and implementation.
• Strong knowledge of key growth metrics like IPM, CTR, CR, CPI, and ROAS.
• Excellent communication skills to effectively share insights with stakeholders.
• Agile mindset with the ability to thrive in a fast-paced environment.
• Based in our Leamington Spa office with 5 days per week on-site.