Marketing Director
Job Summary
Job Description
The Marketing Director at Seedify will spearhead the development and execution of comprehensive marketing strategies to boost brand visibility, foster ecosystem growth, and ensure successful product launches. Responsibilities include creating long-term marketing strategies aligned with Seedify's vision and TVL goals, shaping the brand narrative, driving user acquisition and engagement, leveraging various marketing channels (campaigns, events, content), analyzing campaign effectiveness, developing a robust community marketing strategy, establishing Seedify as a thought leader, managing influencer marketing projects, and collaborating with cross-functional teams. The ideal candidate possesses extensive B2C performance marketing experience within DeFi or a comparable environment, a strong understanding of blockchain technology, and exceptional analytical and communication skills.
Must have:
- B2C performance marketing experience in DeFi
- Successful marketing campaign execution
- Strong understanding of blockchain & DeFi
- Cross-functional collaboration skills
- Data-driven decision-making
- Passion for Web3 technology
Good to have:
- Design experience
- Launchpad experience
- Web3 community relationships
- Event management & community building experience
- Crypto influencer campaign management
Perks:
- Competitive salary and guaranteed token bonus
- Fully Remote
- Professional development opportunities
- Collaborative work culture
- Exposure to cutting-edge technologies
- Global team with travel opportunities
5 skills required
Job Details
We are hiring a Marketing Director to build our marketing function. In this role, you will leadour marketing e<orts and drive Seedify’s growth and brand presence across de-fi and beyond. You will oversee the development and execution of comprehensive marketing strategies to elevate Seedify’s profile, foster ecosystem growth, and support the successful
launch of our cutting-edge o<erings. You will collaborate closely with internal teams, partners, and the community to create impactful campaigns that align with our strategic goals and resonate with diverse audiences.
What you will do:
oDevelop and execute long-term marketing strategies that align with Seedifys vision, growth objectives, and ultimately our TVL.
oShape Seedify’s brand narrative and positioning within the Launchpad and Incubation space.
oDrive user acquisition, engagement, and retention across Seedify’s products
oUtilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.
oAnalyze and measure the e<ectiveness of marketing campaigns using data- driven insights to optimize future strategies.
oDevelop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.
oEstablish Seedify as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.
oManagement, manage end-to-end seller influencer projects from conceptualization, and execution, to reporting.
oCollaborate closely with cross-functional teams to ensure seamless
integration of influencer marketing initiatives with broader campaigns.
What we are looking for:
oHands on experience in B2C performance marketing roles within DeFi or a transferable environmentoProven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.
oStrong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.
oExperience in cross-functional collaboration.
oExcellent analytical, strategic, and communication skills with the ability to make data-driven decisions.
oPassion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.
oA good eye for design and past design experience would be a plus
oExperience working with Launchpads beneficial
oEstablished relationships within the Web3 community
oExperience in event management and community building is a plus
oProven track record in managing influencer campaigns, with specific expertise in collaborating with crypto influencers or within the blockchain/crypto industry.
Benefits
- Competitive salary and guaranteed token bonus
- Fully Remote
- Opportunity to work with a Top Launch Pad and Incubator
- Opportunities for professional development and growth within the organization
- Collaborative and inclusive work culture
- Exposure to cutting-edge technologies in the blockchain and cryptocurrency space
- Global team with opportunity for travel for work-related conferences
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About The Company
Seedify is a leading Web3 project incubator and launchpad, specializing in innovative technologies like DeFi, AI, Big Data, NFTs and Web3 Gaming. We empower creators with funding, community development, marketing, and a robust partnership network, facilitating the launch of top projects within and beyond our community.
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