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Marketing Technology Manager, YouTube Marketing

Marketing Technology Manager, YouTube Marketing

1 Month ago • 4 Years + • Marketing

About the job

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marketing-automation

cross-functional

Job Description

As YouTube's Marketing Technology Manager, you'll be instrumental in developing and executing the next generation of its MarTech strategy. This role involves collaborating closely with Marketing and cross-functional teams (Product Management, UX, Engineering) to align tech solutions with business goals, design and implement the MarTech roadmap, and improve MarTech performance and processes. Responsibilities include owning cross-functional partnerships, developing dashboards and reports to track marketing impact, and supporting all of YouTube's critical marketing priorities, from Brand to Product Growth. You'll gain exposure to every YouTube product and engage with all marketing channels.

Must have:

Bachelor's degree or equivalent experience
4+ years Marketing Technology experience
Cross-functional global team experience
Marketing automation platform proficiency
CRM, analytics, and data visualization tool expertise
Process improvement and project management skills

Good to have:

Experience working with Product, Engineering, and UX teams
Strong relationship-building skills
Excellent communication and presentation skills

Minimum qualifications:

Bachelor’s degree or equivalent practical experience.
4 years of experience in Marketing Technology, Product, or related work at a technology company.
Experience working in cross-functional global teams.

Preferred qualifications:

Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering and user experience.
Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and data visualization platforms (e.g., Tableau).
Excellent track record of identifying and implementing scalable process improvements.
Excellent process and project management skills with the ability to set goals and systematically prioritize initiatives.

About the job

In this role, you will help develop the next generation of YouTube’s MarTech strategy and support all of YouTube’s critical marketing priorities spanning from Brand to Product Growth. You will partner closely with other Marketing and cross-functional teams (Product Management, UX, Engineering) to deliver on that MarTech strategy, roadmap, and execution. Through this role, you will get exposure to every YouTube product and engage in the YouTube Marketing channels.

YouTube/Video Global Solutions is the link between Google video products and sales. Our mission is to fuel innovation that keeps YouTube and Video free and accessible to the world. We do this by translating global market needs into meaningful product solutions that drive business results for content partners and customers.

Responsibilities

Partner with MarTech and Marketing to align tech solutions with business goals.
Design and implement the MarTech roadmap for marketing execution.
Own cross-functional partnerships with Product and Engineering.
Improve MarTech performance and processes.
Develop dashboards and reports to track and communicate marketing impact.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.