Mobile Growth Marketer

4 Months ago • All levels

Job Summary

Job Description

ElevenLabs seeks a Mobile Growth Marketer to spearhead the growth of their ElevenReader app. This role focuses on driving user acquisition, activation, retention, and monetization globally. Responsibilities include developing and executing marketing strategies encompassing user acquisition, paid marketing (Apple Search Ads, Meta Ads, Google App Campaigns etc.), SEO/ASO, lifecycle marketing (email/push), internationalization, and consumer subscription campaigns. The ideal candidate will leverage data analysis (SQL, Excel) to inform strategies, understand user behavior, and achieve sustainable growth. Cross-functional collaboration with Growth, Engineering, and Partnerships teams is crucial. This is a remote position with optional work from offices in London, New York, San Francisco, or Warsaw.
Must have:
  • Expertise in mobile growth marketing
  • Experience with consumer subscription products
  • Strong analytical skills (SQL, Excel)
  • High ownership and autonomy
  • Data-driven decision making
Good to have:
  • Experience with iOS/Android marketing
  • Performance marketing & lifecycle systems experience (Apple Search Ads, Meta Ads, Google App Campaigns, Braze, Brevo)
  • Experience with MMP systems (Singular, AppsFlyer, Branch)
Perks:
  • High-velocity innovation
  • Global team & collaboration
  • Remote-first work environment
  • Continuous growth opportunities
  • Annual company offsite

Job Details

This role is remote, so it can be executed globally. If you prefer, you can work from our offices in London, New York , San Francisco or Warsaw.

About ElevenLabs 

At ElevenLabs, we are pioneering voice technology with our cutting-edge research and products. 

We launched in January 2023 and have since reached over 1 million users globally and have partnered with the world’s biggest names (see customer stories). We closed our Series-C funding at a 3.3B valuation at the beginning of this year and are backed by the leading names in tech and AI (a16z, ICONIQ, NEA, Sequoia, NFDG, Salesforce, and many others).

We are at an exciting phase of our growth and innovation and are looking for ambitious people to help us further push the boundaries of voice AI. This is a rare chance to be an early member of a company on the rise. If this excites you, we want to meet you! 

Who we are

A global team of passionate and innovative individuals united by curiosity and a shared goal: to be the first choice for AI audio solutions. Our Mobile team is a startup within a startup. We build world-class mobile applications that connect consumers to ElevenLabs through our voice technology. Together, we are shaping a new technology and market from the ground up. We innovate quickly and take pride in getting things right, from the big picture initiatives to the details that keep us moving smoothly every day. We work with high autonomy and accountability where the best idea wins at any time and from anyone. 

About the role

The ElevenReader app gives users unparalleled access to ElevenLabs’ leading Text to Speech technology to listen to any content from their mobile device. Launched in late 2024, the app is now used globally to listen to eBooks, articles, URLs, and a growing library of content from independent authors and premiere publishers.

We’re hiring our first dedicated Mobile Growth Marketer to drive increased user acquisition, activation, retention, and monetization for the ElevenReader app. You’ll play a key role in developing and scaling the app’s growth in markets globally, including user acquisition, paid marketing, SEO and ASO, lifecycle marketing (email/push), internationalization, and consumer subscription campaigns. You will work cross-functionally with Growth, Engineering, and Partnerships teams to deliver growth outcomes. As a data-driven team, you’ll develop data analyses to better inform marketing strategies, understand users, and drive lasting growth.

Who you are

We're looking for an exceptional individual who combines technical excellence with ethical awareness and high organizational skills, who are excited by hard problems and motivated by human impact. You’ll thrive on our team if you: 

  • Are passionate about audio AI driven by a desire to make content universally accessible and breaking the frontiers of traditional content.

  • Are a highly motivated and driven individual with a strong work ethic. 

  • Are passionate about consumer apps, audio, books, and media.

  • Are analytical, efficient, and strive on solving complex challenges with a first principles mindset. 

  • Consistently strive for excellence, delivering high-quality work quickly and exceeding expectations.

  • Take initiative and work autonomously from day one, prioritizing learning and contribution while leaving ego aside.

What you bring

  • Expertise in growth, mobile marketing, and/or consumer subscription products

  • Experience writing highly engaging/converting copy for lifecycle marketing

  • Systems thinking and critical reasoning - deeply understanding customer needs, user segments, and determining how to position and message the product

  • Analytical skills - you can use SQL and Excel to communicate performance 

  • High ownership, autonomy, bias to action

Bonus Experience:

  • Strong understanding of mobile marketing on iOS and Android

  • Strong performance marketing and lifecycle system experience (Apple Search Ads, Meta Ads, Google App Campaigns, Braze, Brevo) 

  • Experience with MMP systems (Singular, AppsFlyer, Branch)

What we offer

  • High-velocity innovation: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.

  • A truly global team: Collaboration with teammates across 30+ countries, a global customer footprint and office hubs in New York, London and Warsaw. Annual company offsite for the whole team to get together (the last one in Croatia!) 

  • Remote first: We prioritize your talent, not your location, with structured asynchronous workflows for maximum impact and minimal meetings.

  • Continuous growth: Collaborate with AI leaders, shape your path, and contribute where you excel most.

#LI-Remote

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About The Company

ElevenLabs is a growth-stage startup that has built the most realistic AI voice platform. We launched in January 2023 and have since reached over 1 million users and partnered with the world’s largest publishers (The New Yorker, The Washington Post, The Atlantic), media companies (Super Hi-Fi, D-ID, Loccus, Pictory AI, Kapwing), and gaming studios (Paradox, Cloud Imperium Games, Don’t Nod). We are backed by the leading names in tech and AI (Nat Fridman, Daniel Gross, Andreessen Horowitz, Instagram co-founder Mike Krieger, Oculus VR co-founder Brendan Iribe, Deepmind & Inflection co-founder Mustafa Suleyman, and many others).

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