Monetisation Director

Monetisation Director

Department: Marketing

Employment Type: Permanent - Full Time

Location: London, UK

Reporting To: Mark Beck

Description

We are now a 500 person mobile games studio, headquartered in London, with offices in Warsaw, Barcelona, Minsk, Jakarta and Melbourne.

• The Financial Times awarded Tripledot the Fastest Growing Business in Europe in 2022
• Tripledot won Tech Growth Business of the Year 2021 and 2023
• PocketGamer just awarded us Best Mobile Developer 2023

We are a record breaking, chart-topping mobile games studio that is currently leading in the Casual mobile gaming space.

Our guiding principle as a team is that when people love what they do, what they do will be loved by others.

Role Overview

You'll lead our Monetisation efforts across our products, playing a pivotal role in shaping the financial success and growth trajectory of our diverse portfolio of games. You will define and execute our strategy. This includes areas such as revenue growth, player engagement and retention, performance analysis, as well as compliance and risk management. You will collaborate with the product and UA teams in order to prioritize monetisation opportunities based on key performance indicators.

You'll be part of a team that values data sophistication and rapid response to market trends, setting us apart from other publishers. With the freedom to build and change processes, you'll experience the thrill of a startup environment within an established company.

• Define, implement and monitor the game's monetisation strategy to maximize player conversion and revenues using Acquisition and Retention levers
• Define in-game item pricing, identify potential sales drivers, launch innovative monetisation offers and features (i.e. subscriptions, virtual goods, social monetisation) and optimize the monetisation flow and consumer experience for the players, maintaining the integrity of the vision for the game
• Develop and maintain a deep understanding of the competitive landscape and market trends in the gaming industry to inform monetisation and game economy strategies
• Work in close collaboration with game designers to identify, design and implement new features and items to improve user conversion, retention and monetisation
• Collaborate with cross-functional teams, including product management, game design, analytics, and marketing, to ensure effective execution of monetisation and game economy strategies
• Collaborate with BI & financial planning teams to measure, analyze and forecast the performance and revenues of the game’s monetized content
• Define Key Performance Indicators (KPIs) and targets for monetisation.
• Provide monetisation and item sales reporting and communicate information on key performance indicators (KPIs) to interested teams
• Conduct and communicate competition and market watch to stay on the edge of the industry’s monetisation practices and trends

Required Skills, Knowledge and Expertise

• Exceptional strategic thinking capabilities
• Strong modelling and analytical skills
• Inspirational leadership qualities to motivate cross-functional teams in order to execute on monetisation strategies effectively
• A deep understanding of the gaming industry, market trends, competitive landscape, and best practices in monetisation and game economy
• Exceptional communication and negotiation skills, with the capacity to engage with senior executives and external partners effectively
• Strategic thinker with a keen analytical mind and problem-solving abilities
• Strong business acumen and understanding of financial metrics such as revenue, engagement metrics, and lifetime value of players
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• High level of discretion and integrity, handling confidential information with the utmost professionalism
• Desirable: experience in the gaming industry

Working at Tripledot

• 25 days holiday: Enjoy 25 days of paid holiday, in addition to bank holidays to relax and refresh throughout the year.
• Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
• 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
• Daily Free Lunch: In the office you get £12 every day to order from JustEat
• Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit. Recent highlights have been: Thames River Cruise, London Dungeon and Summer Parties in Regents Park.
• Continuous Professional Development: Propel your career with continuous opportunities for professional development.
• Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
• Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
• Health Cash Plan: Benefit from a health cash plan that contributes to your medical expenses.
• Dental Cover: Flash your best smile with our dental cover.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Cycle to Work Scheme: Make the most of our Cycle to Work Scheme for a green and healthy commute.
• Pension Plan: Secure your future with our contributory pension plan.