Brand Communications Manager - 12 month FTC

Craft:

Job Description:

In order to help drive further growth within the business, King is looking to hire an exceptional Brand Communications Manager. This is a 12 month maternity cover role that has been created in order to support the existing Brand Communications team within King.

Your role within our Kingdom

We are looking for a Brand Communications Manager to shape and amplify the Candy Crush Saga brand through strategic storytelling, earned media, and high-impact communication initiatives. This role is critical in driving cultural relevance, fostering organic conversations, and securing brand visibility through non-paid media channels. With a strong blend of creativity and strategic thinking, the ideal candidate will have exceptional project management skills to lead cross-functional initiatives, ensuring seamless execution of brand campaigns and communications efforts.

Your responsibilities:

• Support the Brand Communications team in driving the strategy of earned-first initiatives, marketing campaigns and press office that drive positive earned media & cultural conversation for the brand.

• Lead on the briefing & execution of earned-first initiatives, with support from the Marketing Communications team.

• Support the Marketing team with Brand Communications channel strategies & execution for key business priority (“Tentpole”) campaigns, collaborating with key leads across Consumer Marketing to drive impact for the business.

• Lead the PR strategy & execution for strategic projects from the wider business (e.g. new game launches, business innovations).

• Coordination and management of consumer PR, social media & creator marketing agencies. 

• Day to day management of agency run press office activity.

• Work alongside Brand Communications Lead and liaise with key internal stakeholders to build a robust calendar of relevant activity (e.g. launches, innovations, key milestones & cultural moments).

• Support proactive and reactive management of issues and crisis, in partnership with the Corporate Communications team.

• Manage regular measurement & reporting across BAU activity and earned-first, strategic, or integrated marketing communications campaigns, reporting progress to the wider business.

If you want to be part of a company that creates moments of magical entertainment for millions of players to enjoy on the go, then this is the right job for you. As part of the Brand Communications Team you will enjoy a creative, challenging and collaborative environment where your ideas will be every bit as valued as your Communications expertise.

Skills to create thrills:

You have great passion for PR and social and how the channels can be used effectively and positively within a company. You should also have:

• Substantial experience managing multiple clients in an agency or managing multiple PR & social agencies as part of an in-house team in growth environments with an emphasis on product and popular culture. Preferred industries include consumer technology, media and entertainment

• Substantial experience of working in a multidisciplinary marketing team across integrated marketing campaigns

• Strong consumer/lifestyle background with proven track record in coordinating and executing creative earned-first campaigns & content plans that ladder back to the brand positioning & narrative

• Experience of media relations and pitching stories to media

• A deep understanding of earned media, social & digital channels

• An avid interest in consumer trends & insights

• Excellent written and verbal communication skills in English

• Used to working to deadlines

• Excellent interpersonal skills so the candidate is able to work with other stakeholders within King and communicate with our agencies as required.

• Proficient in the use of Microsoft Office packages, including Excel

• An understanding of CRM is also desirable 

• Meticulous attention to detail

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.