Senior User Acquisition Manager

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

As a Senior User Acquisition Manager at SciPlay, you'll be instrumental in driving user acquisition strategies for their growing portfolio of games, particularly those monetized through in-app ads (IAA) and new titles. This involves planning and executing UA strategies across international markets, launching and scaling games from soft launch to full campaigns, and optimizing performance against KPIs. You will collaborate with various teams (marketing, analytics, product, creative) and manage relationships with external partners. Responsibilities include daily campaign analysis and optimization across multiple digital channels, designing ad creatives, identifying new UA opportunities, providing regular performance reports, and staying updated on industry trends. A strong understanding of the mobile gaming ecosystem and experience with IAA and incentivized traffic campaigns are crucial.
Must have:
  • 3+ years in mobile user acquisition (international markets)
  • Experience with IAA games & incentivized traffic
  • Strong understanding of mobile gaming ecosystem
  • Proficient in data analytics tools & ad networks
  • Excellent communication & project management skills
Good to have:
  • Experience with Ad Monetization strategies
  • Experience with Tableau

Job Details

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Position Summary

Description:

As a UA Manager at SciPlay, you will play a critical role in driving user acquisition strategies for our Growth portfolio of games, with a specific focus on titles that monetize primarily through in-app ads (IAA), and new titles in general. This is a unique opportunity for a highly skilled individual with experience in launching and scaling games from the ground up, managing high-scale budgets, and understanding the nuances of the mobile gaming ecosystem. You will collaborate with cross-functional teams, including marketing, analytics, product, and creative teams, to maximize user growth and engagement across various platforms.

Key Responsibilities:

  • Plan and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's Growth & IAA-focused games in international markets.

  • Launch and scale games from initial soft launch to full-scale campaigns, optimizing performance to achieve high growth.

  • Perform daily analysis and optimize campaigns across multiple digital channels, including social media, ad networks, search, and rewarding platforms, ensuring alignment with KPI targets.

  • Collaborate with creative and game teams to design various ad creatives and promotional materials tailored for different regions to improve performance.

  • Identify user acquisition opportunities, trends, and adopt industry best practices in global markets to stay ahead of the competition.

  • Be proactive and provide recommendations for new sources or different UA strategies, including profitability strategies aimed at team growth.

  • Manage relationships with external partners to leverage their expertise and expand our UA efforts.

  • Provide and present regular reports and presentations on UA performance and insights to stakeholders and management, focusing on activity trends and performance.

  • Stay up-to-date with the latest developments in the mobile gaming and digital marketing industries in international markets.

Requirements:

  • Experience: Minimum of 3 years in mobile user acquisition for apps in international markets (mandatory). Experience in gaming is highly advantageous.

  • Proven experience in managing campaigns for games monetized through in-app ads (IAA) and familiarity with incentivized traffic campaigns - High advantage. 

  • Proven experience with Ad Monetization strategies, tactics, and mediation platforms - High advantage. 

  • Strong understanding of the mobile gaming ecosystem, with hands-on experience in launching and scaling games from early stages to maturity.

  • Strong knowledge of performance marketing, digital advertising, and best practices in user acquisition, with the ability to interpret data to drive marketing decisions.

  • Experience with data analytics tools such as Tableau.

  • Proficiency in using mobile measurement platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads, TikTok).

  • Excellent project management, communication, and interpersonal skills.

  • Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.

  • Passion for gaming and a commitment to staying updated with industry trends.

  • Strong analytical and critical thinking skills.

  • Fluent in English, both verbal and written (mandatory).

Qualifications

Similar Jobs

InMobiInMobi - Intern - Strategic Initiatives

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Wargaming - Game Data Analyst (World of Tanks)

Wargaming

Belgrade, Serbia (On-Site)
1 Month ago
Playtech - Data Engineer

Playtech

Cyprus (On-Site)
3 Weeks ago
Epic Games - Product Manager

Epic Games

Bellevue, Washington, United States (On-Site)
2 Months ago
Tap Nation - Product Manager Data Platform

Tap Nation

(Hybrid)
1 Week ago
Google - Account Strategist, Small Business Solutions Engage

Google

Dublin, County Dublin, Ireland (On-Site)
6 Days ago
Google - Media Account Specialist, gTech Ads Solutions

Google

Hong Kong (On-Site)
1 Week ago
Codeway - Marketing Manager

Codeway

İstanbul, Türkiye (On-Site)
1 Month ago
Kwalee - Lead Growth Manager

Kwalee

Bengaluru, Karnataka, India (On-Site)
4 Weeks ago
Kwalee - Junior Product Marketing Manager

Kwalee

Royal Leamington Spa, England, United Kingdom (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Collective Ace Group - Junior Product Manager

Collective Ace Group

Berlin, Berlin, Germany (Remote)
4 Weeks ago
Penumbra - MES Functional Analyst III

Penumbra

Roseville, California, United States (On-Site)
6 Months ago
Voodoo - Monetization Associate - Blitz

Voodoo

Paris, Île-de-France, France (On-Site)
3 Months ago
Ubisoft - Financial Planning Analyst Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
1 Week ago
Scorewarrior - Product Analyst - Game Security

Scorewarrior

Limassol, Limassol, Cyprus (On-Site)
2 Weeks ago
GoMotive - Lead Financial Analyst, Corporate FP&A

GoMotive

United States (Remote)
1 Month ago
Ubisoft - IT Internal Control Controller

Ubisoft

Carentoir, Brittany, France (Hybrid)
3 Months ago
Playrix - Lead User Acquisition Manager

Playrix

Serbia (Remote)
6 Months ago
SmileGate - Data Analyst (Entry-Level Possible, Contract)

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Tel Aviv-Yafo, Tel Aviv District, Israel

NVIDIA - Senior Physical Design Backend Engineer

NVIDIA

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
1 Month ago
Playtika - Consumer Insights Expert

Playtika

Israel (On-Site)
1 Month ago
Google - Senior SoC Power Engineer

Google

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Days ago
NVIDIA - Senior Chip Architect

NVIDIA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
NVIDIA - Senior Power Modeling and U-arch Engineer

NVIDIA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
SciPlay - Brand Marketing Manager

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Week ago
PAPAYA - Business Analyst

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Weeks ago
PAPAYA - VIP Account Manager

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Weeks ago
PLAYSTUDIOS - POP! - Data Analyst

PLAYSTUDIOS

Tel Aviv District, Israel (On-Site)
2 Weeks ago
Playtika - Graphic Designer

Playtika

Israel (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Aristocrat Gaming - Product Marketing Manager Lead

Aristocrat Gaming

London, England, United Kingdom (Hybrid)
1 Month ago
Mattel  Inc  - Softlines Licensing Associate Manager

Mattel Inc

Slough, England, United Kingdom (On-Site)
4 Months ago
Patel greene - Senior PD&E Planner

Patel greene

Tallahassee, Florida, United States (On-Site)
5 Months ago
Playrix - UA Marketing Producer

Playrix

Georgia (Remote)
6 Months ago
IGG - Marketing Analyst

IGG

São Paulo, State Of São Paulo, Brazil (On-Site)
6 Months ago
Games For Love - Volunteer Marketer (With No Salary/Compensation)

Games For Love

Lynnwood, Washington, United States (Remote)
8 Months ago
Mistplay - Principal Product Marketing Manager

Mistplay

Montreal, Quebec, Canada (Hybrid)
4 Weeks ago
Ubisoft - Marketing Strategic Studies, Games & Brands - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
1 Week ago
Garena - General Marketing (Turkey Based)

Garena

İstanbul, Türkiye (On-Site)
5 Months ago
Onward Search - Digital Copywriter (Contract)

Onward Search

Westwood, Massachusetts, United States (Hybrid)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.

SciPlay currently offers seven core games, including social casino games Jackpot Party Casino, Gold Fish Casino, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown and 88 Fortunes Slots.

SciPlay utilizes a disciplined, data-driven approach to create a portfolio of games that spans markets and appeals to a wide range of players, and gathers and analyzes data to fine tune the game play experience and enrich its games.

SciPlay is a global organization powered by a culture of innovation. Our management team has more than 300 years of combined experience in the digital entertainment business and is supported by a diverse, collaborative team spanning three continents and five studios. Our executive leadership team emboldens our innovative, entrepreneurial spirit to guide us toward our goal of providing best-in-class player entertainment in the casual gaming industry.

Cedar Falls, Iowa, United States (On-Site)

Cedar Falls, Iowa, United States (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Cedar Falls, Iowa, United States (Hybrid)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Las Vegas, Nevada, United States (Hybrid)

İstanbul, İstanbul, Türkiye (On-Site)

View All Jobs

Get notified when new jobs are added by SciPlay

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug