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Product Marketing Manager- Path of Exile 2

Guangdong Province, China (On-site)

Product Marketing Manager- Path of Exile 2

4 Months ago • 3 Years + • Marketing

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Job Description

Product Marketing Manager for Path of Exile 2, 3+ years PC/Console marketing experience, global market knowledge, strong communication skills.

Must have:

PC/Console Marketing
Global Marketing
Game Industry
Communication Skills

Good to have:

Creative Campaign
User Analysis
Content Marketing
Cross-Team Collaboration

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Responsibilities:

Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。

Level Infinite发行产品包括《PUBG
MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责
1.负责PC/主机类产品全球市场的营销工作，包括整体营销策略制定，内容营销工作，创意Campaign策划与落地；
2.能够有效分析产品内核与玩法内核，筛选并明确目标用户、分析用户诉求、提炼核心卖点，并结合市场环境、产品阶段输出市场营销方案；
3.为各类事件、营销内容制定和规划执行效果目标，与核心业务指标关联，对产品的内容声量、传播效率、用户转化效率负责；
4.基于传播视角，与产品、社区、创意等团队配合，设计传播方案，推进游戏内外资源整合，落地执行。

Requirements:

岗位要求
1.3年以上PC/主机游戏营销或市场行业工作经验，有PC/主机类产品全周期发行经验，有全球市场营销经验者优先；
2.对游戏行业熟悉且充满热情，有深度PC/主机类产品体验经历；
3.市场触觉敏锐，喜欢创意，能够快速抓住游戏用户偏好，对游戏内容生态有较深理解；
4.具备良好的沟通协调能力和执行落地能力，善于多线程、跨团队的沟通协作；
5.可用英文作为工作语言。

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About The Company

Tencent

215 Active Jobs

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.