SEO Manager

6 Hours ago • 3 Years +

About the job

SummaryBy Outscal

Lead and execute SEO strategy for GiG and its clients in iGaming. Requires 3+ years of experience, strong analytical skills, and deep knowledge of SEO principles. Expertise in iGaming industry is a plus.

Description

The SEO Manager will work with the team to lead and execute the search engine optimization strategy for GiG and GiG’s clients, ensuring maximum visibility and traffic from organic search channels. This role demands a seasoned SEO expert with extensive knowledge of the iGaming industry, a keen analytical mindset, and the ability to collaborate effectively with various teams. The SEO Manager will focus on driving organic growth, improving search rankings, and maintaining a competitive edge in the digital landscape.

Key Responsibilities:

SEO Strategy and Implementation:

  • Help develop and implement a comprehensive SEO strategy aligned with business goals and objectives.
  • Conduct keyword research and competitive analysis to identify opportunities for organic growth.
  • Optimize on-page elements including meta tags, headlines, URLs, and content to improve search visibility and user experience.

Content Optimization and Strategy:

  • Collaborate with content creators to ensure SEO best practices are integrated into the content development process.
  • Guide the creation of high-quality, relevant, and engaging content that meets user intent and drives organic traffic.
  • Implement a content calendar that aligns with SEO goals and business priorities.

Technical SEO:

  • Conduct regular technical audits to identify and resolve issues affecting crawlability, indexability, and overall site health.
  • Work closely with web developers to implement technical SEO recommendations and enhancements.
  • Optimize site architecture, navigation, and internal linking structures for improved search engine accessibility. 

Analytics and Reporting:

  • Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and third-party SEO platforms.
  • Provide regular reports and insights to stakeholders, highlighting key metrics, progress, and opportunities for improvement.
  • Use data-driven insights to refine and adjust SEO strategies continuously.

Link Building and Outreach:

  • Develop and execute a robust link-building strategy to enhance domain authority and search rankings.
  • Conduct outreach and build relationships with relevant industry sites. 
  • Monitor and manage the company’s backlink profile to ensure compliance with search engine guidelines.

Compliance and Best Practices:

  • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices in the iGaming industry.
  • Ensure all SEO activities comply with industry regulations and search engine guidelines.
  • Implement ethical SEO practices to avoid penalties and ensure long-term organic success.

Collaboration and Communication:

  • Work closely with cross-functional teams including marketing, content, design, and development to ensure cohesive execution of SEO strategies.
  • Communicate SEO goals, strategies, and performance to stakeholders and clients at all levels.
  • Provide training and guidance to team members on SEO best practices and emerging trends.

Requirements

Education:

Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree or relevant certifications (e.g. Google Analytics, SEO certifications) preferred.

Experience:

Minimum of 3 years of experience in SEO, ideally within the iGaming industry.

Skills:

    • Deep understanding of SEO principles, search engine algorithms, and ranking factors.
    • Proficiency in SEO tools such as Screaming Frog, Search Console and Ahrefs.
    • Strong analytical and problem-solving skills.
    • Excellent communication and interpersonal abilities.
    • Ability to work proactively and collaboratively in a fast-paced environment.
    • In-depth knowledge of the iGaming industry and its regulatory environment is a plus.

Benefits

  • Hybrid Working Model
  • International Health Insurance
  • GiG Wellbeing Benefit (EUR 350)
  • Career and Development Opportunities
  • Coaching and Mentoring
  • Birthday Leave
  • Free Lunches
  • Free Parking

About The Company

We are an award-winning iGaming platform and sportsbook provider supplying industry-leading solutions to our partners and their players. We specialise in helping online and land-based operators expand their iGaming and sports betting business on a global scale, focusing on innovation and customisation to power localised customer experiences and intimate user journeys. As a regulated markets specialist, we offer compliant entry into 36+ complex regulated markets around the world.


Our powerful iGaming platform is built to be scalable, open and user-centric, rapidly integrating with our partners' existing tech and preferred third parties. It provides a personalised user experience through our suite of real-time marketing tools, real-time data, and real-time rules engine, allowing our partners to build their own automated bespoke rules, without the need for coding knowledge.


Our sportsbook is built mobile-first and provides a premium player experience through our Bet builder, comprehensive Live betting capabilities and Player props. Our partners benefit from tailored odds, personalised margins, and risk management strategy, increasing the players’ personalised experience. Our partners benefit from an in-house trading team available 24/7 through direct communication channels, delivering unparalleled agility and service to all our partners, around the clock.


General enquiries: sales@gig.com

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St. Julian's, Malta (Hybrid)

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