Social Media Lead

About Mantra4Change

A decade ago, Mantra4Change stepped into the education ecosystem with a vision to transform public education in India. We believe that in a unique nation like India, our approach to quality education cannot be exclusive of systemic reforms and collective action. We work with stakeholders in the system especially in positions of leadership to enable school improvement across the states we work with. A key question that drives us is - how might we enable enriching experiences for children at scale, with speed, and sustainably?

Committed to enabling education leaders to drive sustainable improvements across 150,000 schools by 2025, we aim to ensure that every child has the skills and knowledge to thrive in an ever-evolving world.

Our Programs are designed to improve and impact critical challenges:

• at ground level like teacher capacity building - TRANSFORM
• at system level like empowering leaders with administrative and academic tools - ENABLE
• at ecosystem level by inspiring thought leaders and entrepreneurs to build a collective of changemakers - INSPIRE
  
  

About The Role

We are seeking a talented and passionate Social Media Lead to join our dynamic team. In this role, you will manage our social media presence across various platforms, plan and implement creative campaigns, and build a strong online community.

Role And Responsibilities

• Content Creation:
• Develop and execute a social media content calendar.
• Create engaging content for the brand, including text, images, and videos.
• Brainstorming creative ideas about internal and external dissemination of our narrative, such as through newsletters and campaigns, and implementing the same
• Working closely with the team to ensure brand alignment across all visual communication
• Community Management:
• Actively engage with our audience through comments, messages, and direct interactions.
• Monitor brand mentions and respond promptly to inquiries and feedback.
• Build a strong online community.
• Social Media Marketing:
• Implement social media marketing campaigns to increase brand awareness and drive website traffic.
• Utilize social media analytics tools to track performance and identify areas for improvement.
• Stay up-to-date with the latest social media trends and best practices.
• Collaboration:
• Collaborate with communication point of contact across states and creative teams to ensure consistent branding and messaging.
• Work with influencers and partners to amplify our brand's reach.
  
  

Experience & Competencies Required

• Must have 1-2 years of experience in social media marketing or a related field.
• Must have strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Must have excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Must be proficient in social media management tools (e.g., Hootsuite, Buffer).
• Must have strong analytical skills to measure campaign performance.
• Must have passion for social media and digital marketing.
  
  

What We Offer

• Opportunity to work closely with different education organizations globally and in India.
• Exposure to the field in different locations in India.
• Learning and development support to build capacity.
• 24 paid leave and 12 calendar holidays.
• Medical insurance - individual and dependents.
• One menstruation leave each month for women employees.
• L&D fun to pursue learning opportunities related to jobs.
  
  

Remuneration: An annual CTC of INR 4 Lakhs onwards (depending on competency and experience)

Location: Bengaluru, Karnataka (Hybrid-Work)

Learn more about Mantra on our website, LinkedIn, Facebook, Instagram