UA Manager (Paid Social)

Requirements

• Bachelor’s degree in marketing, business or related field
• At least 1,5 – 2 years of experience in user acquisition, paid social advertising, and mobile app marketing
• With core expertise in web2web acquisition and webflows
• Proven experience managing large budgets from $400-500k monthly
• Strong analytical skills with the ability to interpret data and make tactical decisions
• Strong communication and interpersonal skills with the ability to work effectively with cross-functional teams
• Proven ability to manage multiple tasks and meet deadlines in a fast-paced environment

Responsibilities

• Create, optimize and scale advertising campaigns to maximize profit on paid social (mostly Meta) + have an understanding of the specifics of Tik Tok, Snapchat and other media sources (Pinterest, Reddit, etc).
• Analyze and optimize the performance of advertising campaigns using various tools such as Tableau, Appsflyer, Excel, etc.
• Monitor user behavior and LTV and derive insights from user data, regularly report on results, and share insights with creative producers and product marketing managers.
• Influence and improve product marketing strategy
• Monitor platform trends, competitor activity and suggest ideas for implementation into creative strategy
• Stay abreast of the latest UA strategies and technologies and suggest ways to improve solutions.