Associate Media Director, Digital Investment

Who We Are:
As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.

What You’ll Do:
Our agency is seeking a highly skilled and experienced Associate Media Director to lead the strategic tactical planning, day-to-day client communications, and campaign
execution for a key client. The ideal candidate will be a process-minded individual with a strong attention to detail, a passion for ensuring accuracy in media buys, and a proven ability to collaborate effectively to build and improve processes. This role requires a strong understanding of digital media platforms and the ability to service a high-touch account with exceptional communication and organizational skills.

RESPONSIBILITIES:

• Lead the development of strategic tactical media plans across digital channels, ensuring alignment with client goals and objectives.
• Serve as the primary point of contact for day-to-day client communications, providing proactive updates, addressing inquiries, and managing expectations.
• Manage the quality assurance (QA) process to ensure all media buys are executed with a high degree of accuracy, including verifying campaign setup, tracking, and reporting.
• Develop, implement, and maintain efficient and effective processes for campaign management, trafficking, and reporting, with a focus on continuous improvement.
• Collaborate with internal teams, including media planning, account management, and analytics, to ensure seamless campaign execution and delivery.
• Work closely with platform partners to explore testing opportunities and identify ways to improve campaign performance.
• Oversee campaign budgeting, pacing, and performance tracking, providing regular reports and insights to clients and internal stakeholders.
• Identify and escalate campaign issues, challenges, and opportunities to senior management in a timely and effective manner.
• Proactively identify opportunities to test new initiatives, ad units, bidding models, and campaign types.
• Develop and present client-facing communications, including reports, presentations, and strategic recommendations.
• Manage 1st, 2nd, and 3rd party audiences in various platforms.
• Ensure adherence to process, quality assurance protocols, and best practices.
• Introduce improvements and devise new solutions for optimizing paid social campaigns.
• Nurture client relationships, including overseeing the creation of points of view (POVs), leading ad hoc reporting, and presenting findings to the client.
• Work with analytics teams on client-facing dashboards.
• Consistently learn and stay passionate about the digital space. Disseminate findings and actively coach others.

QUALIFICATIONS:

• Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or a related analytical field.
• 7+ years of paid media experience, with a minimum of 5 years of experience with paid social
• 2-3 years management experience preferred; Desire to manage and lead others required
• Proven experience in developing and executing strategic tactical media plans across digital channels.
• Exceptional attention to detail and a strong commitment to ensuring accuracy in campaign execution.
• Strong process-oriented mindset with experience in developing and implementing efficient workflows and quality assurance protocols.
• Excellent client communication and relationship management skills, with the ability to effectively manage client expectations and deliver exceptional service.
• Proficiency with Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn and Snapchat that includes a clear understanding of each platform’s capabilities.
• Strong analytical skills, with the ability to analyze data, identify trends, and provide actionable insights and recommendations.
• Excellent organizational, time management, and project management skills, with the ability to prioritize workload and manage multiple projects simultaneously.
• Proficient working with Microsoft Office applications, with strong Excel and PowerPoint skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Experience handling large media budgets and developing insights based on campaign results

PREFERRED QUALIFICATIONS:

• Experience with programmatic media buying and DSPs (e.g., DV360, The Trade Desk).
• Experience with data visualization tools (e.g., Tableau, Google Data Studio).
• Experience with automated bid management tools.
• Knowledge of statistical and testing methodologies.
• Experience with audience activation platforms (e.g., LiveRamp).
• Background or coursework in finance or data analytics.

Ideal Candidate Profile:
In addition to the qualifications listed above, the ideal candidate will also demonstrate
the following:

• Process-Oriented: A passion for developing and implementing efficient and effective processes to improve workflow and ensure accuracy.
• Detail-Oriented: Meticulous attention to detail, with a focus on ensuring the highest level of accuracy in all aspects of campaign execution.
• Client-Focused: A strong commitment to providing exceptional client service and building long-term, trusted relationships.
• Collaborative: A team player with excellent collaboration skills, able to work effectively with internal teams and external partners.
• Proactive Communicator: Excellent verbal and written communication skills, with the ability to proactively communicate updates, address issues, and manage expectations.
• Problem-Solver: Strong analytical and problem-solving skills, with the ability to identify and resolve issues quickly and effectively.
• Adaptable: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and client needs.
• Account Management Skills: Experience in servicing high-touch accounts.

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