Associate Paid Search Strategist

2 Weeks ago • 1 Years +

Job Summary

Job Description

As an Associate Paid Search Strategist, you will support the creation, execution, and optimization of Paid Search accounts and act as the day-to-day Paid Search contact for assigned clients. You will be trained in creating new campaigns, ad groups, and ads within Google Ads and Microsoft Ads. Responsibilities include creating bid strategies, monitoring and implementing optimizations, delivering reports, and fostering relationships with Search and Media experts. The role requires defining and implementing best practices for Paid Search, working with the team for SEM planning, and managing financial aspects of search engine relationships. You will gain experience in campaign optimization, developing strategic guidance, and SEM knowledge. The position involves working closely with the Marketing and Media Team in partnership with the Account Management team.
Must have:
  • Experience with Google Ads and Microsoft Ads is a plus.
  • Advanced English proficiency in reading, writing, and conversation.
  • Proficiency in MS Office, particularly Excel.
  • Familiarity with Google Ads platform and third-party search technology.
Perks:
  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

As an Associate Paid Search Strategist, you will be supporting the creation, execution, and optimization of Paid Search accounts, and acting as the day to day Paid Search contact to all assigned clients. With guidance from the Search Supervisor, you will gain experience in campaign optimization and set up, developing strategic guidance, and gain knowledge on SEM. The Paid Search Intern will work closely with Critical Mass’ Marketing and Media Team, which partners with clients in tandem with the Account Management team.

PLEASE NOTE: Only candidates located in San José, Costa Rica, and surrounding areas will be considered.


You Will:

  • Be trained in creating new campaigns, ad groups, ads to help within Google Ads & Microsoft Ads.
  • Create bid strategy and budgeting rules for Paid Search.
  • Monitor & implement optimizations on current campaigns.
  • Deliver reporting and analysis for assigned clients and campaigns.
  • Foster relationships with the Search and Media experts across the company.
  • Define and implements best practices for Paid Search.
  • Work with the Search & Media team to holistically plan SEM
  • Help with Financial management of search engine relationships.

You Have:

  • A passion for & general understanding of digital media and the digital landscape.
  • 1+ year(s) with Google Ads / Microsoft Ads, especially paid search a plus.
  • Advanced English Proficiency (B2+ reading, writing, and conversation)
  • Proficient in MS Office, specifically Excel.
  • Have familiarity with the wider Google ads platform – Google Display network, Performance Max, Demand Gen
  • Familiarity with third party Search technology – Kenshoo, Marin, Doubleclick is a plus.
  • An analytical and curious mindset.
  • Strong interpersonal, written and verbal communication skills.
  • Ability to multi-task and meet deadlines while paying attention to details.
  • Ability to work independently yet seek help when needed.
  • Ability to work in a constantly evolving industry.

What We Offer: 

  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
  • And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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