Associate, Performance Marketing - Games

1 Month ago • 5 Years + • Marketing • $150,000 PA - $215,000 PA

Job Summary

Job Description

Netflix seeks a dynamic Performance Marketing expert to execute user acquisition strategies for its growing gaming division. This role involves managing paid channels, optimizing ROAS models, and collaborating with various teams. Responsibilities include owning game-specific user acquisition strategies, delivering incremental installs and engagement, leading campaign project management, developing and iterating ROAS models, reporting on key performance metrics, and serving as a mobile measurement expert. The ideal candidate possesses deep experience in mobile game user acquisition, strong analytical and communication skills, and a forward-thinking approach to privacy-first solutions.
Must have:
  • 5+ years in gaming user acquisition
  • Deep understanding of user acquisition algorithms
  • Experience with mobile measurement partners (AppsFlyer)
  • Campaign management in Meta, Google, TikTok Ads Manager
  • Strong analytical and communication skills
Good to have:
  • Web-first MarTech experience (CAPI)
  • Experience with Apple SKAdNetwork and Google Privacy Sandbox

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Marketing organization is seeking a dynamic and analytical Games Performance Marketing expert to execute user acquisition strategies across all paid channels. This role requires a proven track record in driving installs for mobile games. The ideal candidate will collaborate with key partners to refine ROAS models and optimize performance metrics. Expertise in mobile measurement and a forward-thinking approach to privacy-first solutions are essential. Strong interpersonal skills, a strategic mindset, and the ability to navigate technical and creative teams are crucial. Candidates must thrive in a fast-paced environment, managing multiple stakeholders while embodying Netflix's culture.

Key Responsibilities:

  • Own and execute each game’s user acquisition strategy across all paid channels, ensuring alignment with ASO and Netflix Games' top-level marketing strategy.

  • Contribute to Netflix's growth in gaming by delivering incremental installs, user engagement, and subscriptions tied to high-priority games.

  • Lead the end-to-end project management for games performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders. 

  • Partner with Business Operations and Data Science & Engineering (DSE) to develop, iterate, and execute a Return on Ad Spend (ROAS) model specifically for games.

  • Evaluate and report on key performance metrics, optimizing strategies and tactics accordingly.

  • Serve as a mobile measurement expert with a comprehensive understanding of mobile measurement partners such as AppsFlyer.

  • Future-proof the mobile user acquisition strategy by being at the forefront of privacy-first solutions, including Apple SKAdNetwork and Google Privacy Sandbox.

  • Manage relationships with stakeholders across game studios and regional teams, providing best-in-class partnerships.

  • Partner with brand and creative strategists to ensure the delivery of high-quality impressions of games to potential members.

  • Maintain and enhance Netflix's relationships with user acquisition partners, unlocking additional value and opportunities.

Requirements:

  • 5+ years implementing successful user acquisition strategies and managing KPIs in the gaming industry or other entertainment verticals. 

  • In-depth understanding of user acquisition algorithms, incremental-based KPIs, and creative best practices. 

  • Comfortable building campaigns and ads in platforms’ “Ads Manager” tools for businesses (e.g. Meta, Google, and TikTok Ads Manager).

  • Experience working with mobile measurement partners is a must. Additional web-first MarTech experience a bonus e.g. CAPI.

  • Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.

  • Analytical with an ability to craft a clear and concise data-driven narrative.

  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

  • Strong level of ownership, accountability & ability to manage multiple stakeholders across different projects. 

  • Respect, understanding, and enthusiasm for Netflix culture.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. 

The overall market range for roles in this area of Netflix is typically $150,000 - $215,000.

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment.  Learn more.

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Similar Jobs

NVIDIA - Senior GPU Architect, Profiling System

NVIDIA

Canada (On-Site)
2 Months ago
NVIDIA - Senior GPU Architect

NVIDIA

Westford, Massachusetts, United States (On-Site)
3 Months ago
Google - Senior Software Engineer, Full Stack, Protected Data Infrastructure

Google

Zürich, Zurich, Switzerland (On-Site)
1 Month ago
Snowed In Studios - Senior Generalist Programmer

Snowed In Studios

Ontario, Canada (Remote)
2 Months ago
Inkittt - Senior Front-End Engineer

Inkittt

Krakow Am See, Mecklenburg-Vorpommern, Germany (Hybrid)
2 Months ago
ByteDance - Procurement Manager - Marketing, AMS

ByteDance

New York, New York, United States (On-Site)
1 Month ago
The Walt Disney Company - Associate Manager, Marketing (CRM)

The Walt Disney Company

Hong Kong (On-Site)
6 Months ago
Scopely - Senior Performance Marketing Specialist

Scopely

California, United States (Hybrid)
2 Months ago
The Walt Disney Company - Brand & Content Marketing Executive

The Walt Disney Company

Moore Park, New South Wales, Australia (On-Site)
1 Month ago
Tonies - Trade Marketing Manager

Tonies

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Google - Senior Software Engineer, Infrastructure, Google Cloud Security and Privacy

Google

Cambridge, Massachusetts, United States (On-Site)
1 Month ago
ByteDance - Student Researcher (Doubao (Seed) Foundation Model - Video Generation) - 2025 Start (PhD)

ByteDance

Seattle, Washington, United States (On-Site)
6 Months ago
NVIDIA - Senior Formal Verification Engineer

NVIDIA

Yokne'am Illit, North District, Israel (Hybrid)
1 Month ago
ByteDance - Senior Software Development Engineer - Distributed NoSQL Database Systems

ByteDance

Seattle, Washington, United States (On-Site)
4 Months ago
NVIDIA - Senior Synthesis Flow Development Engineer

NVIDIA

Santa Clara, California, United States (On-Site)
2 Months ago
ByteDance - Research Scientist- Foundation Model, Vision and Language

ByteDance

Seattle, Washington, United States (On-Site)
6 Months ago
NVIDIA - Software Advanced Developer

NVIDIA

Redmond, Washington, United States (On-Site)
3 Months ago
Google - Software Engineer III, VirusTotal, Google Cloud

Google

Málaga, Andalusia, Spain (On-Site)
1 Month ago
Google - Senior Software Engineer, Infrastructure, Google Cloud Global Networking

Google

Austin, Texas, United States (On-Site)
1 Month ago
PwC - AI/ML Azure Engineer (m/f/d)

PwC

Luxembourg (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Los Angeles, California, United States

Google - Staff Software Engineer, Machine Learning, JAX Third Party

Google

Sunnyvale, California, United States (On-Site)
1 Month ago
Onward Search - Associate Influencer Relationships Manager

Onward Search

Irvine, California, United States (On-Site)
1 Month ago
Amazon Games - Senior Business Analyst, Luna Data Insights and Intelligence

Amazon Games

Bellevue, Washington, United States (On-Site)
1 Month ago
Experis - VR Video Games Engineer

Experis

Portland, Oregon, United States (On-Site)
10 Months ago
ByteDance - Technical PMO, Global E-commerce Engineering

ByteDance

Seattle, Washington, United States (On-Site)
6 Months ago
Axiom Zen - Growth Marketing Manager

Axiom Zen

United States (Remote)
3 Months ago
Kokotree - Storyboard Artists

Kokotree

Wilmington, North Carolina, United States (On-Site)
6 Months ago
AGBO - Senior Producer

AGBO

Los Angeles, California, United States (On-Site)
2 Months ago
ByteDance - Software Engineer, Global Payment

ByteDance

San Jose, California, United States (On-Site)
2 Months ago
Niantic - Enterprise Business Development Lead

Niantic

Sunnyvale, California, United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Patreon - Brand Director

Patreon

San Francisco, California, United States (Hybrid)
1 Month ago
GOALS - Product Marketing Manager

GOALS

Stockholm, Stockholm County, Sweden (Remote)
1 Month ago
Codeway - Marketing Specialist (Mid/Sr)

Codeway

İstanbul, Türkiye (On-Site)
2 Months ago
PwC - Advokát/koncipient/ka do týmu daňových litigací

PwC

Prague, Prague, Czechia (On-Site)
7 Months ago
Match Group - Data Science II (Marketing Analytics)

Match Group

West Hollywood, California, United States (Hybrid)
7 Months ago
Google - Account Strategist, Accelerated Growth

Google

Dublin, County Dublin, Ireland (On-Site)
1 Month ago
Assystems - Ingénieur Automatisme EPR2 H/F

Assystems

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
6 Months ago
Gallagher - Team Manager – Digital Marketing

Gallagher

Pune, Maharashtra, India (On-Site)
6 Months ago
Life church - Marketing Strategist

Life church

Edmond, Oklahoma, United States (On-Site)
7 Months ago
Tencent - Senior Marketing Manager, Games

Tencent

Munich, Bavaria, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Paris, Île-de-France, France (On-Site)

Seoul, South Korea (On-Site)

Los Gatos, California, United States (On-Site)

Bogota, Colombia (On-Site)

Singapore, Singapore (On-Site)

Los Angeles, California, United States (On-Site)

Los Gatos, California, United States (On-Site)

Los Angeles, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Netflix

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug