Associate, Performance Marketing - Games

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Marketing organization is seeking a dynamic and analytical Games Performance Marketing expert to execute user acquisition strategies across all paid channels. This role requires a proven track record in driving installs for mobile games. The ideal candidate will collaborate with key partners to refine ROAS models and optimize performance metrics. Expertise in mobile measurement and a forward-thinking approach to privacy-first solutions are essential. Strong interpersonal skills, a strategic mindset, and the ability to navigate technical and creative teams are crucial. Candidates must thrive in a fast-paced environment, managing multiple stakeholders while embodying Netflix's culture.

Key Responsibilities:

• Own and execute each game’s user acquisition strategy across all paid channels, ensuring alignment with ASO and Netflix Games' top-level marketing strategy.

• Contribute to Netflix's growth in gaming by delivering incremental installs, user engagement, and subscriptions tied to high-priority games.

• Lead the end-to-end project management for games performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders. 

• Partner with Business Operations and Data Science & Engineering (DSE) to develop, iterate, and execute a Return on Ad Spend (ROAS) model specifically for games.

• Evaluate and report on key performance metrics, optimizing strategies and tactics accordingly.

• Serve as a mobile measurement expert with a comprehensive understanding of mobile measurement partners such as AppsFlyer.

• Future-proof the mobile user acquisition strategy by being at the forefront of privacy-first solutions, including Apple SKAdNetwork and Google Privacy Sandbox.

• Manage relationships with stakeholders across game studios and regional teams, providing best-in-class partnerships.

• Partner with brand and creative strategists to ensure the delivery of high-quality impressions of games to potential members.

• Maintain and enhance Netflix's relationships with user acquisition partners, unlocking additional value and opportunities.

Requirements:

• 5+ years implementing successful user acquisition strategies and managing KPIs in the gaming industry or other entertainment verticals. 

• In-depth understanding of user acquisition algorithms, incremental-based KPIs, and creative best practices. 

• Comfortable building campaigns and ads in platforms’ “Ads Manager” tools for businesses (e.g. Meta, Google, and TikTok Ads Manager).

• Experience working with mobile measurement partners is a must. Additional web-first MarTech experience a bonus e.g. CAPI.

• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.

• Analytical with an ability to craft a clear and concise data-driven narrative.

• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

• Strong level of ownership, accountability & ability to manage multiple stakeholders across different projects. 

• Respect, understanding, and enthusiasm for Netflix culture.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. 

The overall market range for roles in this area of Netflix is typically $150,000 - $215,000.

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment.  Learn more.

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.