Director, Event Marketing
Job Summary
Job Description
As the Director of Event Marketing at Egnyte, you will be responsible for the global event experience, encompassing strategy development to attract customers and generate sales. This involves planning, execution, budget management, and reporting. You will research and finalize the annual event calendar, define strategies for each event, align messaging with product marketing, and ensure brand awareness. Key responsibilities include liaising with vendors, managing pre-event meetings, and training event staff. Additionally, you will analyze event success, manage logistics, and oversee cross-functional teams. The role requires a proactive approach, ensuring flawless event execution across various formats, and the ability to optimize future events.
Must have:
- 7+ years of event management experience.
- Bachelor's degree in Marketing or related field.
- Ability to manage multiple projects simultaneously.
- Experience with setting campaign ROI metrics.
- Strong verbal and communication skills.
- Experience managing vendor relationships.
- Willingness to travel internationally.
Good to have:
- Global event management experience.
- Experience with Salesforce.com, Marketo, Outreach.io, Tableau.
- Trusted relationships with vendors and venues.
Perks:
- Competitive salaries and comprehensive benefits.
- Company equity depending on role and level.
- Flexible hours and generous time off.
- Paid holidays and sick time.
- 401(k) Retirement Plan.
- Health Savings Account (HSA) with employer contribution.
- Paid Parental and Adoption Leave.
- Modern and collaborative offices.
- Gym, cell phone, and internet reimbursement.
- Discounted pet insurance, electronics, and more.
- Your own Egnyte account with lifetime access.
8 skills required
Job Details
Director, Event Marketing
Location: Mountain View
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
- Invested Relationships
- Fiscal Prudence
- Candid Conversations
ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.
JOB DESCRIPTION
You will be responsible for all aspects of the Egnyte Event experience: building a strategy that engages Egnyte customers and attracts new prospective customers at a global scale, amplifying the Egnyte brand and generating sales pipeline. You will be responsible for researching, planning, executing, and all the logistics from concept to execution, including budget management, reporting and optimizing future activations.
WHAT YOU’LL DO:
- Own Egnyte’s global events calendar and strategy
- Research, analyze and finalize our annual calendar of global events yearly, working with key stakeholders to confirm their needs are met
- Define strategy for each tradeshow and event, including pre-, during-, and post-event activities that maximize the return on investment
- Work closely with product marketing to align messaging with the audience and with corporate marketing to ensure we are maximizing brand awareness at each event
- Serve as the primary liaison with vendors to ensure all logistics are clearly communicated and documented
- Run the pre-call meetings with attendees to share event details, including but not limited to, event information, messaging, booth design, demos, collateral, booth staff schedule, promotions running, targets, etc.
- External speaker/partner engagement: Partner with product marketing on calls with external speakers to ensure that our speaker participants are trained in our event platform and prepared for live events
- Set the standard for Egnyte event experience – develop playbooks and checklists for all event formats
- Train both virtual and on-site event staff to ensure Egnyte shows up flawlessly regardless of format
- Run the debrief call to determine what worked, didn’t work and share the findings back to the team so that we optimize future events
- Provide high-level reporting that can be sent to e-staff on the success of the event
- Manage event shipping logistics company, gifting platform, and swag vendors
- Oversee and collaborate with cross-functional event teams across the marketing organization
YOUR QUALIFICATIONS:
- 7+ years of experience with event management. Global event management is preferred.
- Bachelor degree in Marketing, Communications, Advertising or related field
- Capable of managing multiple projects simultaneously with exceptional attention to detail
- Ability to present event strategy and plans clearly, collect and act on feedback from a broad group of stakeholders
- Experience with setting campaign ROI metrics, continuous measurement and delivering to plan
- Ability to work closely with sales organizations
- Experience working with Salesforce.com, Marketo, Outreach.io, Tableau
- Strong verbal and communication skills, strong partnership skills
- Experience managing vendor relationships. Ideally, you have trusted relationships with vendors and venues
- 25% travel; must be willing to travel internationally
BENEFITS:
- Competitive salaries and comprehensive benefits
- Company equity depending on role and level
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)
- Health Savings Account (HSA) with a generous employer contribution
- Up to 12wks of paid Parental and Adoption Leave to help you grow your family
- Modern and collaborative offices located in Spokane, WA; Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Peloton, Carrot, and Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
Equal Employment Opportunity
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
Commitment To Diversity, Equity, and Inclusion:
At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of hr@egnyte.com. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact hr@egnyte.com. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
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