Go-To-Market Lead - Deputy General Manager - Offline Merchants QR

2 Months ago • 5-10 Years • ₹20,00,000 LPA - ₹30,00,000 LPA

Job Summary

Job Description

Paytm is seeking a strategic and execution-oriented Go-To-Market (GTM) Lead to drive the launch, scaling, and optimization of its products and services. This role involves cross-functional collaboration with product, marketing, sales, operations, and customer success teams to build and execute high-impact GTM strategies. Key responsibilities include developing GTM strategies, identifying target markets, ensuring cross-functional alignment, equipping sales teams with necessary materials, leading product launches, and conducting market intelligence. The ideal candidate will have 5-10 years of experience in GTM strategy and marketing, proficiency in MS Excel and SQL, and strong business judgment. An MBA in Marketing is required. Paytm's mission is to bring half a billion Indians into the mainstream economy.

Must have:

5-10 years of GTM strategy & marketing experience
Proficient with MS Excel, SQL, and statistical tools
Demonstrates good business judgment
MBA (Marketing)

Good to have:

Attention to detail
Passion for problem solving

Perks:

Opportunity to create wealth
Be part of India's largest digital lending story
Work with a large user and merchant base
Contribute to bringing Indians into the mainstream economy

6 skills required

6 skills required for this role

Add these skills to join the top 1% applicants for this job

cross-functional

excel

performance-analysis

product-launch

market-research

sql

Job Details

About Us : Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team : QR/Soundbox team is one of the biggest business and payments vertical in the organisation that is focused on merchant acquisition, merchant retention and growth of merchants in India.

About the Role: We are looking for a strategic and execution-oriented Go-To-Market (GTM) Lead to own and drive the successful launch, scaling, and optimization of our products and services. The GTM Lead will collaborate cross-functionally with product, marketing, sales, operations, and customer success teams to build and execute high-impact go-to-market strategies.

Expectations/ Requirements:

1. GTM Strategy & Planning

2. Develop and own comprehensive GTM strategies for new product launches and feature rollouts.

3.Identify target markets, customer segments, pricing, positioning, and competitive differentiation.

4.Cross-functional Alignment

5.Serve as the central point of coordination across Product, Marketing, Sales, and Customer Success.

6.Drive consensus on GTM plans, timelines, and execution priorities.

7.Sales Enablement

8.Equip the sales team with effective positioning, messaging, battle cards, and training materials.

9.Support demand generation, pipeline acceleration, and account-based strategies.

10.Product Launch & Execution

11.Lead product release planning, customer rollout strategies, and feedback loops.

12.Measure GTM performance metrics (adoption, revenue, churn) and iterate accordingly.

13.Market Intelligence

14.Conduct competitive analysis and market research to guide GTM approaches.

15.Identify opportunities for product-market fit expansion or repositioning.

Superpowers / Skills Required:

1. 5-10 years of experience in GTM strategy & marketing.

Attention to detail and passion for problem solving.

2. Must be highly proficient with MS Excel, SQL and other statistical tools.

3. Capable of demonstrating good business judgment.

Education: MBA (Marketing)

Why join us: We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India

Compensation:

If you are the right fit, we believe in creating wealth for you.

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!