Growth Specialist

About SKIDOS Vision, Mission & Culture
Our vision is to create a future where every child unlocks their full intellectual and physical potential. We turn screen time into active learning time by creating and providing a world of edutainment for young minds that are playful, creative, and physically engaging.!🎮🎯

We offer parents a subscription service that allows them to access all the games and learning content. We currently have 1000+ learning activities on the Apple and Google Play Stores. 

At SKIDOS, we embody the ethos of a high-performance sports team. We prioritize teamwork, discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals. Together, we win.  

What will be the key Responsibilities:

1. Growth Hacking & Experiments
   • Identify, prioritize, and execute high-impact growth initiatives and experiments.
   • Develop innovative strategies to acquire, retain, and engage users across multiple channels.
   • Analyze experiment outcomes to optimize strategies and drive measurable results.
2. App Store Optimization (ASO)
   • Optimize app titles, descriptions, keywords, and visuals to improve discoverability and downloads.
   • Monitor and analyze app performance metrics to ensure continuous improvement.
   • Conduct competitive analysis and implement insights to enhance app rankings.
3. Social Media Marketing & App Promotions
   • Plan, create, and execute social media campaigns that drive user acquisition and engagement.
   • Leverage social platforms and influencers to amplify app promotions.
   • Track and measure campaign performance, making data-informed adjustments.
4. Branding & Awareness
   • Develop strategies to enhance brand visibility and positioning in the market.
   • Create compelling narratives and assets that resonate with target audiences.
   • Collaborate with cross-functional teams to maintain brand consistency.

1. Press Releases & Public Relations
   • Craft and distribute impactful press releases to communicate product updates and milestones.
   • Build relationships with media outlets, bloggers, and industry influencers to secure coverage.
2. Revenue Growth & Optimization
   • Collaborate with product and marketing teams to design revenue-boosting strategies.
   • Identify upselling and cross-selling opportunities to maximize customer lifetime value.
   • Use analytics tools to track the performance and ROI of all growth initiatives.

Desired Candidate Profile:

• Min 3+ years of experience
• Strong analytical skills and experience with tools like Google Analytics, App Store Connect, etc.
• Proven track record in growth hacking, digital marketing, or a similar role.
• Expertise in ASO, social media marketing, and user acquisition strategies.
• Exceptional storytelling and content creation skills.
• Knowledge of A/B testing and experimental frameworks.
• Basic understanding of design tools for creating promotional materials.

What we are looking for in you as a colleague

• We want someone with a problem-solving mindset
• It’s not a ‘must’, but it's a big plus if you already have experience working in the edtech domain.
• You can speak and write English on a professional level.
• You learn quickly, and you are responsible and self-driven.

What SKIDOS can offer you as a professional?

- Work with great people

At SKIDOS, we embody the ethos of a high-performance sports team. We prioritize teamwork, discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals. Together, we win.

• Professional & Personal Development

At SKIDOS, we prioritize your well-being and growth. We offer unlimited vacation days to help you recharge, provide healthy snacks at work to support your wellness and ensure paid maternity and paternity leave for a balanced family life. Additionally, we invest in your development through continuous training and upskilling opportunities.

• Disrupt 

Using the latest technology, we disrupt learning and how children will learn in the future. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.