Campaigns Growth Specialist
Job Summary
Job Description
The Campaigns Growth Specialist at Eneba will work closely with the data analytics team to segment users and identify key buyer personas. They will lead the development of multi-channel marketing campaigns (newsletters, on-site, social media, influencers, performance, and SEO) to drive user growth and engagement. This role requires creating compelling campaign copy and visuals, collaborating on buyer journeys and A/B tests, monitoring user behavior, and providing data-driven insights for continuous improvement. The ideal candidate has 3+ years of experience in a similar role, a strong portfolio showcasing multi-channel marketing success, and excellent analytical and creative skills.
Must have:
- 3+ years experience in a similar role
- Multi-channel marketing strategy expertise
- Excellent analytical and creative skills
- Data interpretation and decision-making
- Cross-functional team leadership
Perks:
- Employee Stock Options
- Performance-based bonuses
- Referral bonuses
- Additional paid leave
- Personal learning budget
- Paid volunteering opportunities
- Remote work option
- Work and travel opportunities
5 skills required
Job Details
About Eneba
We’re building an open, safe and sustainable marketplace for the gamers of today and tomorrow. Our marketplace supports more than 10m+ active users (and growing fast!), provides a level of trust, safety and market accessibility unparalleled to none. We’re proud of what we’ve accomplished in such a short time and look forward to sharing this journey with you. Join us as we continue to scale, diversify our portfolio, and grow with the evolving community of gamers.
About the team
We are the Marketing Team. We are driving growth in a sustainable way to become the leading marketplace for gamers. We obsess over merging data-driven optimization, entertainment, and creativity. None of our day-to-day activities could do without either of those, as we build the strong, fun, and trustworthy Eneba brand. Gamers are fast adopters, and we move even faster to create deep-rooted, long-lasting relationships with our users. Our community inspires us and we do our best to continuously deliver on the goal of building and bringing all local gaming communities under one global roof.
Responsibilities
- Work closely with the data analytics team to conduct user segmentation and cohort analysis to identify key buyer personas and provide actionable insights for targeted marketing strategies.
- Lead the development of multi-channel marketing campaigns, including newsletters, on-site, social media, influencers, performance, and SEO, to drive user growth and engagement.
- Ideate and create performance copy and visual briefs for monthly campaigns, ensuring a compelling narrative across all marketing channels.
- Collaborate with marketing and product stakeholders to design and execute comprehensive buyer journeys, A/B tests, and new features, ensuring alignment with business objectives.
- Monitor user behavior throughout their journey, evaluate outcomes, provide insights, and set the next steps for continuous improvement.
- Ideate, set, track, and analyze performance goals to measure campaigns’ success and provide detailed reports to stakeholders.
Requirements
- 3+ years of experience in a Creative Growth Manager or similar role.
- Outstanding portfolio demonstrating success in designing and executing multi-channel marketing strategies.
- Exceptional creative skills with the ability to develop compelling narratives, copies, targeted messaging, and briefs.
- Excellent analytical skills to interpret data, identify trends, and make informed decisions.
- Proven ability to lead cross-functional teams and collaborate effectively with different departments and divisions.
- Deep understanding of customer behavior, A/B testing practices, and the ability to apply insights to enhance user journeys.
- Extensive experience in multi-channel marketing, including social media, on-site, social media, newsletters, influencers, performance, SEO, and affiliates.
- Versatility to adapt to changing market conditions and quickly turn existing strategies to meet new challenges.
What it’s like to work at Eneba
*Opportunity to join our Employee Stock Options program.
*Opportunity to help scale a unique product.
*Various bonus systems: performance-based, referral, additional paid leave, personal learning budget.
*Paid volunteering opportunities.
*Work location of your choice: office, remote, opportunity to work and travel.
*Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.
*Please attach CV's in English.
*To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice
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