Digital Marketing Specialist - Paid Media

1 Month ago • All levels • Marketing • $20,800 PA - $22,880 PA

Job Summary

Job Description

This role involves managing paid advertising campaigns across Google Ads, Meta Ads, and Microsoft Advertising. Responsibilities include developing and managing campaigns, analyzing data to identify optimization opportunities, conducting account health checks, pulling data for weekly reports, and addressing disapproved products. The ideal candidate has hands-on experience with the mentioned platforms and a proven understanding of paid marketing performance metrics. Experience with Google Analytics 4, Merchant Center Next, and Search Ads 360 is a plus. The position is remote, based in the Philippines, with US business hours and payment via Upwork.
Must have:
  • Google Ads, Meta Ads, Microsoft Advertising experience
  • Data analysis & optimization skills
  • Campaign development & management
  • Proficiency in Microsoft Excel
Good to have:
  • Google Analytics 4, Merchant Center Next, Search Ads 360 familiarity
  • Google Ads Search or Shopping ads certification

Job Details

Description

You will join a dynamic team focused on executing Paid Search, Shopping, Display, and Social Advertising strategies for our e-commerce properties.

This role is specifically designed for individuals with hands-on experience in Google Ads, Meta Ads, and Microsoft Advertising (formerly Bing Ads) platforms. Search Engine Optimization (SEO) experience is not relevant to this position.

Key Responsibilities:

  • Develop and manage campaigns, AdGroups, keywords, negative keywords, and ads for paid advertising platforms, including Google Ads, Microsoft Advertising, and Meta.
  • Conduct account health checks and make recommendations for improvement.
  • Analyze large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization.
  • Analyze merchant center listings for optimization efforts
  • Pull data from platforms like Facebook, Google, and Amazon to produce weekly reports.
  • Address disapproved products in Google Ads, Microsoft Advertising, and Meta platforms.
  • Utilize third-party tools, such as ChatGPT, to enhance efficiency and productivity.

Requirements

  • Proven understanding of Paid Marketing Performance Metrics (e.g., clicks, cost per click, click-through rate) and strategies for optimizing them.
  • Direct experience with Google Ads, Meta Ads and/or Microsoft Ads is required. Familiarity with Google Analytics 4, Merchant Center Next, and SearchAds360 is a plus.
  • Strong problem-solving and creative-thinking skills.
  • Proficiency in Microsoft Excel.
  • While not required, certification in Google Ads Search or Shopping ads is preferred.

Benefits

Shift Timing: US business hours (M-F 8:30AM-5:30PM PST)

Candidate Location: Philippines

Job Location: Remote

Payroll via: Upwork Contract

Payment Currency: USD

Salary Range: $10 - $11 per hour

Payment Cycle: Weekly or Biweekly

Working Hours: 42 hours per week

Benefits: No additional benefits beyond hourly payment

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