Head of Performance Marketing
Job Summary
Job Description
Eneba is seeking a Head of Performance Marketing to lead user acquisition efforts and drive growth for their gaming marketplace. This role involves leading and scaling influencer marketing and Google Ads teams, managing significant marketing budgets, and implementing data-driven optimization alongside creative marketing tactics. The position requires strategic leadership in paid media and influencer partnerships to expand Eneba's reach in the competitive gaming market. You will report to the Co-founder and CMO and collaborate with various internal teams including data, analytics, product, and creative.
Must have:
- B2C experience with paid media budgets and growth
- Influencer marketing leadership (2+ years) and budget management
- Google Ads performance understanding
- Proven people management skills
- Data-driven with a creative growth mindset
- Comfortable in fast-growth, high-pressure environments
Good to have:
- Affiliate marketing, SEO, PR, social media growth experience
- International growth experience (US, UK, Australia)
- Hands-on experience with low LTV digital goods or gaming marketplaces
Perks:
- Full ownership of performance marketing with autonomy
- Opportunity to scale a top gaming marketplace
- Work across multiple products
- Dynamic growth culture
- Employee Stock Options program
- Bonus systems (performance, referral)
- Additional paid leave
- Personal learning budget
- Paid volunteering opportunities
- Work location flexibility (office, remote, travel)
- Personal and professional growth opportunities
7 skills required
Job Details
About Eneba
At Eneba, we’re building an open, safe and sustainable marketplace for the gamers of today and tomorrow. Our marketplace supports close to 20m+ active users (and growing fast!), provides a level of trust, safety and market accessibility unparalleled to none. We’re proud of what we’ve accomplished in such a short time and look forward to sharing this journey with you. Join us as we continue to scale, diversify our portfolio, and grow with the evolving community of gamers.
About the Role
We’re hiring a Head of Performance Marketing to lead our user acquisition efforts and help drive Eneba’s next stage of growth. Today, performance marketing is managed by several teams reporting directly to the co-founder. You’ll step in to lead, organize, and scale these teams—starting with influencer marketing and Google Ads, with the potential to expand your scope over time. This is a hands-on and strategic role where you’ll drive meaningful growth through paid media and influencer partnerships, combining data-driven optimization with creative marketing tactics. You’ll be managing significant marketing budgets and helping Eneba scale its reach in a competitive, fast-growing gaming marketplace.
About the Team
You’ll report directly our Co-founder and CMO and work closely with:
- Influencer Marketing and Paid Media teams (initially direct reports)
- SEO, Affiliates, Social Media, and Content teams (collaborative partners, possible future reports)
- Data & Analytics teams (for real-time performance tracking and experimentation)
Responsibilities
- Own and lead Eneba’s influencer strategy and paid media performance across key global markets.
- Manage large-scale marketing budgets efficiently, optimizing for spend vs. payback ratios.
- Scale the influencer marketing function, both strategically and operationally, across YouTube, Twitch, TikTok, and other platforms.
- Lead and develop the Paid Search team (Google Ads), driving efficient user acquisition at scale.
- Drive a data-led, experimental growth approach, constantly iterating on campaigns and creative tactics.
- Partner cross-functionally with Product, Analytics, Creative, and Content teams to align marketing and business goals.
- Develop creative, hackish strategies tailored to a low LTV product, optimizing across acquisition channels.
- Mentor and grow a high-performing marketing team, eventually expanding your leadership scope.
Must-have Requirements
- Experience in B2C (eCommerce, D2C, SaaS) companies managing significant paid media budgets and driving strong year-over-year growth.
- Strong influencer marketing leadership experience (minimum 2+ years), managing large budgets and long-term partnerships.
- Good understanding of Google Ads performance optimization, even if not hands-on daily.
- Proven people manager, leading and motivating multi-functional teams.
- Highly data-driven, with a creative growth mindset and a track record of building scalable user acquisition strategies.
- Comfortable working in fast-growth, high-pressure environments; self-driven and hungry to prove success.
Nice-to-have Requirements
- Experience with affiliate marketing, SEO, PR, and social media growth tactics.
- Exposure to international growth, ideally in English-speaking markets like the US, UK, or Australia.
- Hands-on experience working with low LTV digital goods or gaming marketplaces.
What's in it for you?
- Full ownership of performance marketing in a high-budget environment, with the autonomy to shape teams and strategy.
- The opportunity to scale one of Europe’s top gaming marketplaces and drive millions in revenue growth.
- Work across multiple products (digital goods marketplace and play-to-earn projects).
- A dynamic and fast-paced growth culture where your leadership makes an immediate impact.
What it’s like to work at Eneba
*Opportunity to join our Employee Stock Options program.
*Opportunity to help scale a unique product.
*Various bonus systems: performance-based, referral, additional paid leave, personal learning budget.
*Paid volunteering opportunities.
*Work location of your choice: office, remote, opportunity to work and travel.
*Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.
*Please attach CV's in English.
*To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice
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