Onward Search is seeking a Director of Digital Marketing for a fast-growing fitness brand in the Dallas-Fort Worth area. This hybrid role (in-office Mondays & Fridays) requires leading digital marketing strategies, executing campaigns across various channels (SMS, email, social media, paid media), analyzing data to optimize performance, collaborating with cross-functional teams, managing a team, and staying updated on industry trends.  Responsibilities include campaign development and execution, data-driven insights sharing, cross-functional collaboration, technology & platform management (CRM, CDP), A/B testing, team leadership, and digital marketing calendar management. The ideal candidate possesses 7+ years of digital marketing experience, expertise in paid marketing and SEO, proficiency in various marketing tools (HubSpot, analytics platforms), and strong analytical and leadership skills.  A sales-driven mindset and passion for customer experience are essential.

Onward Search

Director of Marketing

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	Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands.
Our client, a fast-growing fitness brand, is seeking a dynamic Director of Digital Marketing to drive exceptional digital marketing strategies that foster customer engagement and loyalty. In this pivotal role, you will lead innovative, data-driven campaigns and contribute to the brand’s expansion across the country.
This full-time hybrid position is based at our client’s corporate headquarters in the Dallas-Fort Worth area. You’ll work in-office on Mondays and Fridays, with the flexibility to work remotely on Tuesdays through Thursdays.
<h3>Key Responsibilities:</h3>
<ul>
<li>Campaign Development &amp; Execution: Lead the creation, execution, and optimization of digital marketing campaigns across SMS, email, organic social, and paid media channels.
</li><li>Data-Driven Insights: Analyze campaign performance and customer data to optimize strategies, boost engagement, and improve the overall customer experience. Share actionable insights with senior leadership.
</li><li>Cross-Functional Collaboration: Work closely with teams in MarTech, AI, Sales, Web, Analytics, Creative, and external agencies to ensure alignment and a unified marketing strategy.
</li><li>Technology &amp; Platform Management: Collaborate with MarTech and Customer Lifecycle teams to optimize CRM and CDP platforms, ensuring smooth integration across various marketing channels.
</li><li>A/B Testing &amp; Optimization: Lead A/B testing initiatives to enhance campaign performance and maximize return on investment.
</li><li>Team Leadership &amp; Development: Manage, mentor, and inspire a high-performing digital marketing team while fostering a culture of collaboration and innovation.
</li><li>Stay Ahead of Trends: Monitor emerging trends, technologies, and best practices in digital marketing to keep strategies cutting-edge and effective.
</li><li>Digital Marketing Calendar Management: Work with marketing leadership to ensure campaigns, promotions, and product launches are executed on time, balancing strategy with tactical implementation.
</li></ul>
<h3>Qualifications:</h3>
<ul>
<li>7+ years of experience in digital marketing, with expertise in comprehensive digital strategy.
</li><li>Proven experience in paid digital marketing and SEO, preferably in multi-location or franchise-based environments.
</li><li>Proficiency in HubSpot, social listening tools, analytics platforms, and MS Office Suite.
</li><li>Experience working in membership- or subscription-driven businesses; fitness or wellness industry experience is a plus.
</li><li>Strong analytical skills with hands-on experience in Google Analytics, Tableau, DOMO, or similar platforms.
</li><li>Proven leadership in managing a digital marketing team, with a hands-on approach to execution.
</li><li>Ability to think strategically while overseeing tactical execution.
</li><li>Strong problem-solving, creative thinking, and decision-making skills.
</li><li>Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
</li><li>Ability to work cross-functionally and integrate digital strategies across various business areas.
</li><li>A passion for delivering outstanding customer experiences through personalized marketing strategies.
</li><li>A sales-driven marketing mindset with a focus on executing impactful campaigns.
</li></ul>
<h3>Benefits &amp; Perks:</h3>
<ul>
<li>A collaborative, energetic work environment.
</li><li>10% annual bonus.
</li><li>A leadership team committed to your professional growth and development.
</li><li>Free gym membership with guest privileges.
</li><li>Discounted personal training services.
</li><li>Competitive salary with vacation, holiday, and sick pay.
</li><li>Comprehensive health benefits: group health, dental, vision, supplemental life insurance, Employee Assistance Program, and pet insurance.
</li><li>401(k) with company matching.
</li></ul>
If you’re a passionate digital marketing leader looking to make an impact in a fast-growing fitness brand, we’d love to hear from you. Apply today to join a team that values creativity, innovation, and success!
Employer Details:
<ul>
<li>Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.</li>
<li>In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.</li>
<li>Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.</li>
<li>Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.</li>
<li>Onward Search is a drug-free workplace.</li>
<li>Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.</li>
</ul>
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