Senior Manager, DET Marketing Reporting and Analytics – Disney Entertainment Television

The Senior Manager of Disney Entertainment Television (DET) Marketing Reporting and Analytics will play a critical role in shaping the long-term strategic vision for how the DET Marketing Group sets, measures, and reports performance metrics, conducting widely impacting analyses and deriving strategic insights to inform marketing tactics. He/(she) will drive new frameworks and processes to create consistency across DET and Direct-to-Consumer brands, elevating the entire organization’s approach to marketing television domestically and globally.

The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.

Responsibilities

• Collaborate with Marketing Planning & Analysis to standardize the KPI expectations setting process across DET brands, focusing on Disney Branded Television and National Geographic.

• Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.

• Refine and enhance the reporting process for Hulu, Hulu on Disney+, ABC, Disney Branded Television, Freeform, and National Geographic. Provide insightful interpretations of data to make it consumable for executives and actionable for teams.

• Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs.

• Establish databases and resources to facilitate more thorough analyses.

• Contribute to the creation of performance narratives post-title launch.

• Examine historical performance trends to inform future expectations and benchmarking.

• Develop and iterate regular reporting for DET Marketing, including weekly awareness and content reports.

• Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on Disney+.

• Provide regular updates to leadership and supporting teams regarding marketing performance.

Qualifications

• 10+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting.

• Looker, Tableau, and advanced SQL experience required.

• Hands-on, team player with the ability to work both independently as well as in a highly collaborative environment.

• Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities - often with minimal direction.

• Ability to interface and build relationships with diverse stakeholders at all levels of the organization.

• Willingness to be flexible and adaptable as the business needs change.

• Strong knowledge of the media landscape.

Required Education

• Bachelor’s degree and/or equivalent work experience