Senior CRM Marketing Manager

1 Day ago • 7 Years +

Job Summary

Job Description

As the Senior CRM Manager, you will strategize to maintain key reactivation and retention programs, ensuring Tide members remain engaged with the platform. You will oversee campaign strategy and planning, leading a team to deliver an effective automation and personalization program across various marketing channels. Key responsibilities include setting the reactivation and retention campaign strategy, supporting the team in building and optimizing workflows, defining a testing and personalization roadmap, monitoring KPIs, reporting to stakeholders, and managing relationships across teams to optimize member experience. The role requires a passion for marketing in a scale-up environment and proven experience with CRM.
Must have:
  • 7+ years of relevant marketing experience.
  • Demonstrable CRM experience, ideally in subscription/app-based models.
  • Experience coaching and developing a high-performing team.
  • Proven track record of using targeting and personalization.
Good to have:
  • Experience with Iterable Marketing platform or similar.
  • Experience using the Looker reporting suite or similar.
Perks:
  • 25 days paid annual leave
  • 3 paid days off for volunteering or L&D activities
  • Extended maternity and paternity leave
  • Personal L&D budget
  • Additional health & dental insurance
  • Mental wellbeing platform
  • Fully covered Multisports card
  • Food vouchers
  • Snacks, light food, drinks in the office
  • WFH equipment allowance

Job Details

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.


Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.


Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

Note: This is a 12 months fixed term employment (maternity cover)

ABOUT THE ROLE 

As our Senior CRM Manager, you’ll take the ‘big picture’ and break it down to define the required actions to deliver and maintain key reactivation and retention programmes to ensure Tide members stay happy and engaged with the platform. You’ll own the campaign strategy and planning process while enabling and working with your team to deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, working on retaining our members through effective reactivation marketing, maximising member lifetime value and optimising the overall member experience.

You’ll be a key part of a team with passion and an established track record for testing and delivering their KPIs.  We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation. You will work in a team of passionate marketers dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.

Some of the things you’ll be doing:

  • Setting the reactivation and retention campaign strategy to drive reengagement rates with our member base. 
  • Supporting the team with building, executing and optimising campaign workflows.  
  • Define a full testing and personalisation reactivation and  retention roadmap for Tide.
  • Enabling your team by setting clear direction and clearing any roadblocks that may occur.
  • Providing coaching and direction, and taking pride in supporting your team in their development.
  • Monitoring, reporting and presenting on Tide retention KPIs and campaign performance to Tide senior management and wider stakeholders. 
  • Support finance forecasting across Tide’s strategic modes of discovery.
  • Manage stakeholder relationships and support strategic thinking across Accession Marketing, Engagement Marketing, Marketing Analytics, Finance and Member Operations. 

WHAT WE ARE LOOKING FOR 

  • You have a passion for marketing in a scale-up environment, and have 7+ yrs of relevant experience
  • You have demonstrable experience with CRM, ideally in the context of subscription and/or app based business models 
  • You’ve previously coached and developed a high performing team
  • You have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in performance.
  • You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives
  • You have excellent communication skills – you can talk to technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all. 
  • You are well organised with a passion for speed and efficiency. 
  • You love to take the initiative and are comfortable taking measured risks. 
  • You love a big challenge – especially for your targets. 
  • You use data and evidence above your opinion. 
  • You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide
  • You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively
  • You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members. 
  • Experience using the Iterable Marketing platform, or similar, is beneficial but not essential.
  • Experience using the Looker reporting suite, or similar, is beneficial but not essential.

WHAT YOU WILL GET IN RETURN 

  • 25 days paid annual leave 
  • 3 paid days off for volunteering or L&D activities
  • Extended maternity and paternity leave covered by the company
  • Personal L&D budget 
  • Additional health & dental insurance
  • Mental wellbeing platform 
  • Fully covered Multisports card
  • Food vouchers
  • Snacks, light food, drinks in the office
  • WFH equipment allowance

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

 

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.

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About The Company

Tide is the leading provider of UK small business (SMEs) accounts and one of the fastest-growing fintechs in the UK. Tide is live in the UK and India with over 650,000 members in the UK and more than 350,000 in India.


Tide is transforming the small business banking market. Our platform not only offers business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses, such as full integration with accounting systems (live for our UK members, many are live in India, and coming soon to Germany). Using advanced technology, all solutions are designed with SMEs in mind.


With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

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